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Shoot Brief: Gearing Up for Startups

Keyword Code: SUOCT16

A staggering 100 million businesses are launched annually and this culture of innovation isn’t stopping anytime soon. We’ve noticed high demand for startups and scenes that portray entrepreneurs in action.

Customers/Sectors: Banking and Investment, Insurance, Telecommunications, Technology, Internet, Shipping, Credit Cards

Shot-List Thought Starters:

• Team leader reviewing mood boards and design elements with staff

•Team leader using whiteboard in conference room or discussing projects with staff around a table or couches in open space

•Team leader reviewing and discussing work on computer screen with co-worker at co-worker’s workstation

•Portraits – individual and group for testimonial usage

Shooting some scenes with overheads is especially attractive to our clients, ideal for when a shot is symmetrically composed. A good example of this is a roundtable meeting. Try adding a VR headset to a few of your scenes, as well as shooting through glass partitions and walls. Working late at the the startup is another concept to explore. Remember, you don’t need to feel locked into the thought-starters, they are just meant to help inspire your process.

Young Business Executives Having A Discussion by fsuffert

Pro-Tip:

Startup spaces are often littered with the remnants of ideation that include drawings, artwork, tear sheets, photos, headphones, coffee cups, pastries and other materials and objects associated with daily life in a startup. Tone down the actions of your talent and shape an environment that’s real. Remember, authenticity is one of the main characteristics our customers are looking for when licensing clips.

Suggested Conceptual Keywords: teamwork, innovation, focus, communication, connection, success, inspiration, entrepreneurship, concentration, leadership, empowerment, freelancer, freelance and small business

Casting Considerations: Age, Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Submission Checklist:

Please remember to tag your clips with the keyword code: SUOCT16
• Have all property and model releases filled out and submitted.
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips.

Download this brief in PDF format here.

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Creative Brief: Women in Business

Keyword Code: WOMBUSP5BRIEF

We’re seeing an uptrend in demand for video clips featuring women in roles that exhibit leadership and empowerment. We’re calling on you to capture scenes with women leading in workplace environments and professional settings.

Customers/Sectors: Banking and Investment, Insurance, Telecommunications, Technology, Internet, Shipping, Credit Cards

Shot List Thought-Starters:

• Executive Team meeting in a board room or around a conference table in an open space

• Executive leader giving presentation to staff using a video monitor to demonstrate metrics as well as video conferencing

• Portraits – individual and group for testimonial usage

Additionally, try running your scenes outside of the office, such as a meeting in a cafe, in a corporate jet, and other environments that you wouldn’t typically consider. You might also want to consider themes like working late at the office. Remember, you don’t need to feel locked into the thought-starters, they are just meant to help inspire your process.

Business People Having A Discussion In Conference Room by No_magnolia

Pro-Tip:

Make the environment feel natural and authentic by avoiding industry cliches such as high-key lighting, programmed gestures, and forced emotions among your talent. Tone down the actions of your talent and shape an environment that’s real. Remember, authenticity is one of the main characteristics our customers are looking for when licensing clips.

Suggested Conceptual Keywords: teamwork, innovation, diversity (race, gender and age), focus, communication, connection, success, inspiration, concentration, empowerment and leadership

Casting Considerations: Age and race diversity. Authenticity and diversity will play in important role in the success of your shoot.

Submission Checklist:

Please remember to tag your clips with the keyword code: WOMBUSP5BRIEF.
• Have all property and model releases filled out and submitted.
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips.

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Creative Brief: Small Business

small business owners

Keyword Code: SMLBUSP5BRIEF

Artisanal, Mom and Pop shop content demand is trending upwards. We are looking for individual, family, and independently owned businesses with a specific focus on retail shops. This includes: clothing boutiques, new and used record and book stores, thrift and antique shops, and any other independent businesses.

Customers/Sectors: Banking and Investment, Insurance, Telecommunications, Technology, Internet, Shipping, Credit Cards

Shot-List Thought Starters:

• Customer and/or proprietor using contactless/mobile payment
• Customers window shopping
• Proprietor working through finances (via iPad, laptop – avoid logos)
• Portraits – individual and group for testimonial usage

Remember, you don’t need to feel locked into the thought-starters, they are just meant to help inspire your process.

Two Hair Stylist Standing Together Near Entrance Of Barber Shop by Imagesource1

Pro-Tip:
Have your shoot take place at a business with real owners. If time allows, the benefit of shooting a real business often allows more intimacy with your subjects, without the distraction of a larger cast and location. Working with real people can be enormously rewarding, especially if the subject has no aspirations to be an actor. This results in a more natural performance.

If you’ve never “street-casted” before, this might also be a great opportunity to do so. If you’re doing a traditional casting, tone down the actions of your talent and shape an environment that’s real. Remember, authenticity is one of the main characteristics our customers are looking for when licensing clips.

Suggested Conceptual Keywords: achievement, small business, entrepreneur, empowerment, freedom, independence.

Location Diversity: Urban, Suburban and Rural

Casting Considerations: Age, Gender and Race Diversity. Authenticity and diversity will play in important role in the success of your shoot.

Submission Checklist:
• Please remember to tag your clips with the keyword code: SMLBUSP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips.

Top image: Still from Two Hair Stylist Standing Together Near Entrance Of Barber Shop by Imagesource1