Month: November 2016

Keyword Code: MILLENNIALP5BRIEF

There are about 80 million millennials (born 1980-2000) in the US alone, and they make up some 25% of the population. There are a variety of subcategories attached to their lifestyles, from hipster to young professional. We’re looking for leisure and recreational activities that include concerts/live events, BBQ cookouts, parties, camping, travel, shopping, gaming, scenes at work and at home, and using tech.

Shot-List Thought-Starters

• Subjects using a variety of tech for entertainment, work, and communication

• Shopping

• At the workplace (SOHO – small office, home office)

Young Man And Young Woman Sharing a Laptop by Kaspar_Films

Pro Tip: Loosen up and capture the spontaneity with this age group. If you pick the right talent, you’ll find a group of unique and fearless individuals that are pretty flexible to whatever you throw their way.

Suggested Conceptual Keywords: millennial, hipster, youth culture, lifestyle, community, togetherness, happiness, freedom, individuality

Typical Users: telecommunications companies, retail stores, internet services, entertainment industries, communication companies, tech companies, food and beverage commercials, travel industries

Casting Considerations: Gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Locations: Urban, suburban, and rural

Submission Checklist
• Remember to tag your clips with the keyword code: MILLENNIALP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips

Keyword Code: HOMEDADP5BRIEF

We’ve received a large volume of requests for scenes that show fathers engaged in domestic activities with their children. Some of these scenes might include dropping off and picking up children from school, washing and folding clothes, grocery shopping, watching movies, art projects, and hobbies.

Shot-List Thought Starters

• Father preparing, making, and eating meals with his children or child

• Father helping his children or child with homework

• Father and children or child engaged in outdoor sports and recreational activities

Father Helping His Daughter with Homework in Kitchen by BigAppleVideo

Pro-Tip: Do your best to cast a real family in their own home. This approach will majorly pay off in the end, as clients are constantly searching for authenticity within our collection.

Suggested Conceptual Keywords: stay-at-home father, domestic life, togetherness, responsibility, single father, care, bonding, leadership, guidance

Typical Users: healthcare, banking and investment firms, insurance companies, car commercials, retail stores, credit cards, phone companies, food and beverage commercials, public-service announcements

Casting Considerations: Gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Submission Checklist

Please remember to tag your clips with the keyword code: HOMEDADP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands visible in any of the clips.
• Don’t forget to add any applicable conceptual keywords to the clips.

Keyword Code: VRP5BRIEF

We’re looking for folks of all ages and races wearing VR goggles, augmented-reality headsets, and smart glasses and watches. These forms of technology are sparsely represented in our collection, which is why we need pioneers like you to help populate this frontier with future-laced images. Stake your claim and immerse your actors with VR headsets and any other wearable tech gadgets that connect them to the future.

Shot-List Thought Starters

• Subjects immersed in a VR experience with a variety of emotions and expressions
• Subjects adjusting and fitting VR goggles

Woman Wearing VR Headset at Home by rodinhamidi

Pro-Tip: A great way to beef up your core concept is by implementing the mix-and-match approach. Plan your day, but make sure to reserve some extra time before or after you capture your VR shots. Remember to get coverage of other important entertainment and tech-driven topics, such as streaming movies and playing video games.

Suggested Conceptual Keywords: future, immersion, connection, discovery, futuristic, technology, cyberspace, wireless technology, entertainment, leisure, connectivity

Typical Users: telecommunications companies, retail stores, internet services, entertainment industries, communication companies, tech companies, travel industry, virtual-reality simulator industry

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Submission Checklist:
• Remember to tag your clips with the keyword code: VRP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips

Top image: Still from Beautiful Woman Wearing Vr Headset At Home by rodinhamidi