Creative Brief: Stay-at-Home Dads


We’ve received a large volume of requests for scenes that show fathers engaged in domestic activities with their children. Some of these scenes might include dropping off and picking up children from school, washing and folding clothes, grocery shopping, watching movies, art projects, and hobbies.

Shot-List Thought Starters

• Father preparing, making, and eating meals with his children or child

• Father helping his children or child with homework

• Father and children or child engaged in outdoor sports and recreational activities

Father Helping His Daughter with Homework in Kitchen by BigAppleVideo

Pro-Tip: Do your best to cast a real family in their own home. This approach will majorly pay off in the end, as clients are constantly searching for authenticity within our collection.

Suggested Conceptual Keywords: stay-at-home father, domestic life, togetherness, responsibility, single father, care, bonding, leadership, guidance

Typical Users: healthcare, banking and investment firms, insurance companies, car commercials, retail stores, credit cards, phone companies, food and beverage commercials, public-service announcements

Casting Considerations: Gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Submission Checklist

Please remember to tag your clips with the keyword code: HOMEDADP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands visible in any of the clips.
• Don’t forget to add any applicable conceptual keywords to the clips.