Creative Brief: LGBTQ+

Keyword Code: LGBTQP5BRIEF

The LGBT community in the US has nearly a trillion dollars’ worth of purchasing power, according to Multimedia Platforms Inc. (Owners of Frontiers Media and the largest LGBT media company in the world). How we define ourselves and our families has changed dramatically over the last decade. Therefore, there has never been more of a demand for LBGTQ+ lifestyles that include relationships, social gatherings, and families.

Shot-List Thought-Starters

• A day in the life of a same-sex couple at home, which can include cooking, chores in the house, yard-work, gardening, and watching TV

• Testimonial portraiture

• Dinner parties and celebrations

Attractive Young Gay Couple Relaxing at Home by hotelfoxtrot

Pro-Tip: Do your best to cast real people. This approach will pay dividends in the end, as clients are constantly searching for authenticity within our collection.

Suggested Conceptual Keywords: Same-sex couple, homosexual, homosexual couple, gay couple, togetherness, domestic life, happiness, relationship, lesbian, gay man, bonding, acceptance, identity

Typical Users: Credit cards, car commercials, phone companies, investment services, internet services, food and beverage commercials, travel industries, healthcare

Casting Considerations: Race and age diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups — in other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: Urban, suburban, and rural

Before You Shoot
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
• Remember that each shot must communicate a clear message

Submission Checklist:
• Please remember to tag your clips with the keyword code: LGBTQP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands may be visible in any of the clips.
• Don’t forget to add any applicable conceptual keywords to the clips.

Top image: Still from Affectionate Young Gay Couple Relaxing in Bed by hotelfoxtrot

Creative Brief: Home Delivery

Keyword Code: HOMEDELP5BRIEF

US consumers spend $3.5 billion on restaurant food deliveries a year. Manhattan restaurants alone deliver 200,000 orders a day. Consumers are looking for convenience. It’s forecasted that by 2019, food delivery will generate more than $12.5 billion.

Shot-List Thought-Starters

• Food delivery, flower delivery, grocery delivery, parcel/package delivery, etc.

• People at home eating out of food containers, people at work eating out of food containers

Smiling Pizza Delivery Guy Delivers Two Pizzas by Gorodenkoff

Pro-Tip: It would be ideal to capture the process from preparation to delivery. Customers using a food app, a proprietor accepting and prepping the order — whether your theme focuses on food, flowers, or an individual packing an order for an eBay customer, we need it all, from start to finish.

Suggested Conceptual Keywords: Convenience, consumerism, speed, service, reliability, ease

Typical Users: Food and beverage commercials, credit-card services, internet services, phone companies

Casting Considerations: Race, food (look beyond pizza delivery), and transportation diversity. Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups — in other words, keep it REAL. These factors will play an important role in the success of your shoot.

Location Diversity: Urban, suburban, and rural

Before You Shoot
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
• Remember that each shot must communicate a clear message

Submission Checklist:
• Please remember to tag your clips with the keyword code: HOMEDELP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands may be visible in any of the clips.
• Don’t forget to add any applicable conceptual keywords to the clips.