Creative Brief: Air Pollution

Keyword Code: AIRPOLLP5BRIEF

According to the World Health Organization, 3.7 million deaths occur each year from outdoor air pollution, including 400,000 in Europe alone. Consumers have caught on and are purchasing a variety of products, from protective masks to electric and hydrogen powered automobiles.

Shot-List Thought-Starters

• Factory smokestacks, power-plant cooling towers
• Congested highway and freeway traffic
• Wind-power farms, solar-panel farms, solar panels at home
• Coal mines and manufacturing, land and offshore oil rigs
• Gas-pump nozzles, charging electric car
• People wearing protective masks
• Cityscapes and freeways seen through industrial haze and smog

Suggested Keywords: Social Issues, Air Pollution, Environment, Ecology, Fossil Fuel, Climate Change

Typical Users: Energy and Utility Companies, Public Service Announcements, Political Campaigns, Documentary and Feature Films, Environmental Organizations

Smoke Stacks Pollution by RekindlePhoto

Pro-Tip: The priority users for this type of content are documentary and feature filmmakers. Capture a variety of camera angles and make sure to grab a locked-down establisher or master shot. Day and night establishing shots from the same angle will be worth your time.

Location Diversity: Urban, suburban, and rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: AIRPOLLP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Close Up of Woman Wearing Pollution Mask, Tokyo, Japan by ImageSource

Creative Brief: Gamevertising

Keyword Code: VIDGAMEP5BRIEF

Similar to product placement in popular films, corporations are now integrating their products into custom games, as well as live ads presented through streaming channels such as Vice’s Waypoint. At the same time, Amazon’s Twitch is angling for more non-gaming advertisers that encompass a variety of industries from soft drinks and fast foods to entertainment and electronics.

Shot-List Thought-Starters

• Playing games through a mobile device (commuting on train, at a café, at work, at home)

• Playing games on a home console with friends

Suggested Conceptual Keywords: Entertainment, Consumerism, Focus, Concentration, Leisure, Competition, Fun, Technology

Typical Users: Food and Beverage Commercials, Internet Services, Gaming Companies, Retail Chains, Electronics Companies

Video Gamer Player Using Controller by Vulk

Pro-Tip: Switch the action/concept by having your talent texting and talking on the phone. Swap the gaming consoles for a TV remote and you’ve doubled your concepts. Get coverage from wide angles to close, but be aware when your talent is overacting or acting with over-exaggerated gestures. Do not show the actual game or program.

Casting Considerations: Race, gender, and age diversity. Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: Urban, suburban, and rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: VIDGAMEP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords