Creative Brief: Air Pollution


According to the World Health Organization, 3.7 million deaths occur each year from outdoor air pollution, including 400,000 in Europe alone. Consumers have caught on and are purchasing a variety of products, from protective masks to electric and hydrogen powered automobiles.

Shot-List Thought-Starters

• Factory smokestacks, power-plant cooling towers
• Congested highway and freeway traffic
• Wind-power farms, solar-panel farms, solar panels at home
• Coal mines and manufacturing, land and offshore oil rigs
• Gas-pump nozzles, charging electric car
• People wearing protective masks
• Cityscapes and freeways seen through industrial haze and smog

Suggested Keywords: Social Issues, Air Pollution, Environment, Ecology, Fossil Fuel, Climate Change

Typical Users: Energy and Utility Companies, Public Service Announcements, Political Campaigns, Documentary and Feature Films, Environmental Organizations

Smoke Stacks Pollution by RekindlePhoto

Pro-Tip: The priority users for this type of content are documentary and feature filmmakers. Capture a variety of camera angles and make sure to grab a locked-down establisher or master shot. Day and night establishing shots from the same angle will be worth your time.

Location Diversity: Urban, suburban, and rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: AIRPOLLP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Close Up of Woman Wearing Pollution Mask, Tokyo, Japan by ImageSource