Creative Brief: Riot

Keyword Code: RIOTP5BRIEF

Consumers are immersed in a variety of scripted and unscripted political dramas. Political divisions and discourse have never been more tense, and political movements are on the rise. Images of riots and demonstrations hammer home the volatile and chaotic world we’re living in. These hot topics are fueling a demand that clearly resonates with our clients.

Shot-List Thought-Starters

• Demonstrator with megaphone
• Demonstrators marching and carrying signs (may want to leave signage blank for client to add messaging)
• Demonstrators pumping fists in air
• Demonstrator confronting police officer
• Police officer in riot gear
• Demonstrator being arrested
• Police officer holding back demonstrators
• Demonstrators running through streets

Suggested Keywords: Chaos, Crime, Social Issues, Riot, Violence, Civil Unrest, Activism

Typical Users: TV Programming, Feature and Documentary Films, Security Companies, Political Campaigns

Riot – Car Burning, Crowd Yelling, Police by lprecise

Pro-Tip: Creating an atmosphere of chaos and filming a crowd of demonstrators can be challenging, if not expensive. Framing scenes with tighter shots is a practical solution on a tight budget. Add a little smoke for atmosphere and you have a winner. Keep in mind that we will also accept real protests and demonstrations for our editorial collection.

Casting Considerations: Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot. Read more in our post on authenticity and why it matters.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: RIOTP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Rioters Throwing Stones by fstopimagesgmbh

Creative Brief: Milestones, Part 2

Keyword Code: MILESTONESP5BRIEF

Milestones are the significant events that occur in one’s lifetime, and Pond5 needs images that demonstrate firsts, which signify change and progression. These images are enormously popular in commercial advertising and may take on a greater importance given recent world events — which translates to an increase in requests to convey closeness, security, love, and other concepts related to a softer tone and spirit.

Shot-List Thought-Starters

  • Learning how to ride a bicycle – A child being guided by a parent as they ride solo for the first time
  • First date – Teenagers kissing for the first time on doorstep, holding hands, picking up girl or boy in front of house
  • First Day of School – A parent hugging a child as they turn toward school building or school bus
  • Graduations – Students receiving diplomas, tossing caps in the air, portraits with proud family
  • First Car – Parent handing over car keys to a teenage son/daughter, teenager holding up car keys

Suggested Keywords: Firsts, Change, Milestones, Future, Independence, Ceremony, New Horizons, Accomplishments, Rituals

Typical Users: Education, Insurance Companies, Public Service Announcements, TV Promos, Finance and Banking Firms, Political Campaigns

Pro-Tip: Consider using more graphic shots to illustrate your concept, such as an inked baby foot or baby’s hand wrapped around an adult’s finger. In addition, tight close-up shots on babies’ expressions are always needed.

Casting Considerations: Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot. Read more in our post on authenticity and why it matters.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:

  • Please check what content already exists in the Pond5 marketplace
  • Think about a visual approach that will result in new and fresh footage

Submission Checklist:

  • Remember to tag your clips with the keyword code: MILESTONESP5BRIEF
  • Have all property and model releases filled out and submitted
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords

Top image: Rear View of Mother and Son at Doorway Leaving by ImageSource

Creative Brief: Examination Room

Keyword Code: EXAMRMP5BRIEF

Healthcare is a priority subject at Pond5 and one of a handful of the most important categories in our industry. Gaining access to a medical facility can be challenging, so in the upcoming months, you will be treated to a variety of healthcare concepts that will merge into other categories, such as lifestyles and business.

Shot-List Thought-Starters

• Doctor checking a patient’s temperature
• Doctor examining a patient’s throat
• Doctor examining a patient’s heartbeat with a stethoscope
• Doctor administering a blood-pressure test on a patient
• Doctor examining a patient’s hearing
• Doctoring measuring a patient’s height and weight
• Doctor filling out a prescription on tablet
• Doctor using x-rays to consult with patient
• Patient receiving an ultrasound
• Patient sitting alone on examination table waiting for doctor/results
• Patient relieved from hearing good news from doctor
• Portraits of doctors and other healthcare staff
• Patients in waiting room filling out medical forms, handing healthcare card to nurse

Suggested Keywords: Healthcare, Communication, Medical Examination, Technology, Medicine, Responsibility, Clinic, Doctor, Assistance, Support

Typical Users: Healthcare, Insurance Companies, Public Service Announcements, Pharmaceutical Companies, Political Campaigns, Finance and Banking Firms

Doctor Shows X-Ray Images to Patient on Tablet by gorodenkoff

Pro-Tip: In reality, rooms are lit, not people. In stock, there’s a tendency for filmmakers to overuse high keys to light an environment, especially in medical shoots. If you’re working in a doctor’s office with available light, attempt to design your scenes around it. Natural light is the prettiest light. Because of greater dynamic range in digital capture, working with less lights and using practicals to shape the mood is guaranteed to make your work look much more polished and believable.

Casting Considerations: Race and age diversity. Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot. Read more in our post on authenticity and why it matters.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: EXAMRMP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Closeup of Doctor’s Hand on Senior Patient’s Shoulder by blendimages