Creative Brief: Examination Room


Healthcare is a priority subject at Pond5 and one of a handful of the most important categories in our industry. Gaining access to a medical facility can be challenging, so in the upcoming months, you will be treated to a variety of healthcare concepts that will merge into other categories, such as lifestyles and business.

Shot-List Thought-Starters

• Doctor checking a patient’s temperature
• Doctor examining a patient’s throat
• Doctor examining a patient’s heartbeat with a stethoscope
• Doctor administering a blood-pressure test on a patient
• Doctor examining a patient’s hearing
• Doctoring measuring a patient’s height and weight
• Doctor filling out a prescription on tablet
• Doctor using x-rays to consult with patient
• Patient receiving an ultrasound
• Patient sitting alone on examination table waiting for doctor/results
• Patient relieved from hearing good news from doctor
• Portraits of doctors and other healthcare staff
• Patients in waiting room filling out medical forms, handing healthcare card to nurse

Suggested Keywords: Healthcare, Communication, Medical Examination, Technology, Medicine, Responsibility, Clinic, Doctor, Assistance, Support

Typical Users: Healthcare, Insurance Companies, Public Service Announcements, Pharmaceutical Companies, Political Campaigns, Finance and Banking Firms

Doctor Shows X-Ray Images to Patient on Tablet by gorodenkoff

Pro-Tip: In reality, rooms are lit, not people. In stock, there’s a tendency for filmmakers to overuse high keys to light an environment, especially in medical shoots. If you’re working in a doctor’s office with available light, attempt to design your scenes around it. Natural light is the prettiest light. Because of greater dynamic range in digital capture, working with less lights and using practicals to shape the mood is guaranteed to make your work look much more polished and believable.

Casting Considerations: Race and age diversity. Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot. Read more in our post on authenticity and why it matters.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: EXAMRMP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Closeup of Doctor’s Hand on Senior Patient’s Shoulder by blendimages