Creative Brief: Fit for Work

Keyword Code: FITWORKP5BRIEF

Business is one of Pond5’s primary subject categories and healthy business practices are a hot topic in that category. It’s been proven that well-being in the workplace is crucial to a company’s success — American companies alone lose $300 billion a year due to absenteeism, poor performance, and health costs. Naturally, it makes sense that buyers are searching for business images that promote a healthy workplace, a diverse cast of employees, and a variety of themes associated with well-being.

Shot-List Thought-Starters

• Man or woman with differing abilities in a wheelchair working at an office
• Businessman or woman taking prescription medication from bottle or pain relievers for headache at their desk
• Businesspeople consuming healthy foods and drinks at their desks
• Casual businesspeople bringing bicycles or skateboards through office

Suggested Keywords: Differing Abilities, Healthcare, Health and Fitness, Healthy Foods, Healthy Workplace

Typical Users: Insurance Companies, Banking and Investment, Health and Fitness Companies, Healthcare, Pharmaceutical Companies, Public Service Announcements, Advocacy Groups

Creative Businessman Entering With Bicycle at Modern Office by fsuffert

Pro-Tip: It’s important to prop your shoot with minor incidentals, things that you can drop in with the least amount of effort or time. A shot that is peppered with more than one strong concept will be seen by more buyers searching for concepts outside the primary theme. For instance, adding a rolled-up yoga mat over the arm of a businesswoman arriving at the office could appeal to a health-and-fitness brand more than a straightforward shot. The same could be said for a clip that portrays a businessman eating a salad at his desk. Adding these subtle details to your shots can potentially amount to more views and greater revenue.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: FITWORKP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Man and woman working on computer in office by fStopImagesGmbH

Creative Brief: Surveillance

Keyword Code: SURVEILP5BRIEF

The NYPD can tap into roughly 6,000 street cameras, two-thirds of which are privately owned. There are another 7,000 in public housing and more than 4,000 in the city’s subway stations. The city’s surveillance network pales in comparison, however, to Greater London’s “Ring of Steel.” In the UK capital, roughly half-a-million cameras observe public space — that’s one camera for every 16 people. Then there are all the other cameras watching you that are privately run by storekeepers, building managers, and homeowners. We are becoming a global surveillance society, if we’re not already there, and this makes footage on this theme extremely relevant.

Shot-List Thought-Starters

• POV from a security camera on the streets and highways
• POV from a security camera in a hotel, casino, or residential lobby
• POV from a security camera in a elevator
• POV from a security camera in a parking structure
• POV from a security camera in a shop or convenience store
• POV from a security camera in a park or public space
• POV from a security camera at a bank or cash machine
• POV from a security camera in a home
• POV from a security camera on subway and train platforms

Suggested Keywords: Big Brother, Crime, Privacy, Security, Surveillance, Protection, Suspicion, Terrorism, Technology

Typical Users: Unscripted and Reality TV Programming, Feature and Documentary Films, Security Companies, Political Campaigns, Insurance Companies, Home Protection Companies

Security Camera Monitor View, Surveillance Monitoring Split-Screen by stockmedia1

Pro-Tip: It’s important to capture the source camera, whether it’s attached to a building, street post, or any other fixed position (use close-ups and long shots, pans and tilts, push in and out, pull focus). As opposed to a static shot, a surveillance camera that moves would be ideal. A multi-camera split-screen shot from the camera’s POV is a dynamic illustration of the concept and worth the effort to assemble in post. These themes also represent an opportunity for our motion graphics contributors, when it comes to applying layers such as facial and iris-recognition features.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: SURVEILP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Security camera in remote forest by blendimages