Creative Brief: Fit for Work


Business is one of Pond5’s primary subject categories and healthy business practices are a hot topic in that category. It’s been proven that well-being in the workplace is crucial to a company’s success — American companies alone lose $300 billion a year due to absenteeism, poor performance, and health costs. Naturally, it makes sense that buyers are searching for business images that promote a healthy workplace, a diverse cast of employees, and a variety of themes associated with well-being.

Shot-List Thought-Starters

• Man or woman with differing abilities in a wheelchair working at an office
• Businessman or woman taking prescription medication from bottle or pain relievers for headache at their desk
• Businesspeople consuming healthy foods and drinks at their desks
• Casual businesspeople bringing bicycles or skateboards through office

Suggested Keywords: Differing Abilities, Healthcare, Health and Fitness, Healthy Foods, Healthy Workplace

Typical Users: Insurance Companies, Banking and Investment, Health and Fitness Companies, Healthcare, Pharmaceutical Companies, Public Service Announcements, Advocacy Groups

Creative Businessman Entering With Bicycle at Modern Office by fsuffert

Pro-Tip: It’s important to prop your shoot with minor incidentals, things that you can drop in with the least amount of effort or time. A shot that is peppered with more than one strong concept will be seen by more buyers searching for concepts outside the primary theme. For instance, adding a rolled-up yoga mat over the arm of a businesswoman arriving at the office could appeal to a health-and-fitness brand more than a straightforward shot. The same could be said for a clip that portrays a businessman eating a salad at his desk. Adding these subtle details to your shots can potentially amount to more views and greater revenue.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: FITWORKP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Man and woman working on computer in office by fStopImagesGmbH