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Creative Brief: Telecommuting

Keyword Code: TELECOMP5BRIEF

Technology has made remote work more feasible in the last couple of decades, meaning that a day in a home office or shared workspace is a concept most of us are now quite familiar with.

Shot-List Thought-Starters

• Multi-tasking, on computer, phone; mix in domestic chores or conveniences such as making toast or putting clothes in the washing machine, watering plants or flowers while talking on a phone
• Working on computer
• Working on computer while holding a baby
• Working on computer while stroking pet cat or dog
• Talking with a colleague or client on video call or any other chat program via computer, tablet, or phone
• Stretching
• Eating at desk, table
• Portraits

Suggested Keywords: Home Office, Telecommuting, Working at Home, Productivity, Independence, Technology, Workplace

Typical Users: Banking and Investment, Telecommunication Companies, Food and Beverage, Insurance Providers, Credit Cards

Rear View of Man Working at Desk in Retro Trendy Home by ailaimages

Pro-Tip: Quite a bit of stock imagery is devoid of life with regard to the environments where people live and work. The idea of stripping away the character of a location only reaffirms the clichés of minimally styled sets that appear unlived in. By subtracting too many things from your set to create a minimal environment, you remove a major character from your story: the location.

Location Diversity: Urban, suburban, and rural

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: TELECOMP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Young Woman Stretching at Desk in Home Office by caiapond5

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Creative Brief: Heroes

Keyword Code: HEROP5BRIEF

Occupational portraits of everyday heroes are a core theme in media of all kinds. These portraits exemplify people who work for the community and portray a sense of pride and commitment.

Shot-List Thought-Starters

• Policeman/woman
• Fireman/woman
• Member of the armed services
• Postman/woman
• Doctor
• Airline Pilot
• Construction Worker
• Healthcare Professionals
• Group portraits

Suggested Keywords: Commitment, Pride, Occupation, Heroes, Determination, Dedication, Protection, Responsibility, Strength, Leadership, Security, Trust, Care

Typical Users: Banking and Investment, Political Ads, Charity and Community-Based Organizations, Insurance Providers, Healthcare Providers

Close Up Of Construction Worker by blendimages

Pro-Tip: We highly suggest using real people for your portraits. The Easy Release app is the best model and property release in the market, and is especially handy if you’re traveling or shooting on the go.

Location Diversity: Urban, Suburban, and Rural

Casting Considerations: Age, Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: HEROP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Close Up Portrait of Policeman by blendimages

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Creative Brief: Holistic Therapy

Keyword Code: HOLISTICP5BRIEF

Themes involving holistic or alternative therapies are not only popular in customer searches, but also always in need of updating based on current trends and styles. The shot list below is especially useful, being that you can incorporate many of these ideas as an extra supplement in any lifestyle shoot.

Shot-List Thought-Starters

• Yoga – Individual
• Yoga – Class
• Meditation
• Acupuncture
• Reflexology
• Rubbing essential oils into the skin
• Reiki
• Massage
• Growing herbs
• Using a juicer
• Mortar and pestle – crushing herbs
• Medicinal marijuana dispensaries, farms, treatment, and usage
• Close up of hand rubbing sore joints, shoulder, lower back
• Portraits

Suggested Keywords: Mindfulness, Healthy Lifestyle, Wellbeing, Exercise, Alternative Medicine, Holistic Therapy, Relaxation, Comfort, Relief

Typical Users: Pharmaceutical, Hospitals, Food and Beverage, Insurance Providers, Health and Beauty Industries

Cinematic Yoga Pushups (Medium Shot) by cine_v

Pro-Tip: It’s important to take an opportunistic approach to your shoots, especially when wonderful things happen outside of your control. Allow spontaneity to happen with your actors. Authenticity demands that you take an attitude with your work that coats the banalities of everyday life with an aspirational gloss.

Location Diversity: Urban, suburban, and rural interiors and exteriors.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: HOLISTICP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Young Woman in Yoga Pose in Park, New York by ImageSource