Creative Brief: Urban Aerials

Keyword Code: URBAERP5BRIEF

Aerial footage continues to be one of Pond5’s primary subjects, by both search and revenue. Urban skylines change quite rapidly, so no matter how many city aerials we have, there are never enough fresh new angles and approaches. Keep your eye in the sky, especially for the cities below.

Shot-List Thought-Starters

• New York City
• London
• Los Angeles
• Shanghai
• San Francisco
• Miami
• Sydney
• Washington DC
• Las Vegas
• Hollywood
• Dubai
• Chicago
• Vancouver
• Pyeongchang (2018 Winter Olympics coming soon)

Suggested Keywords: Urban Aerial, Urban Skyline, Travel Destinations, Architecture, Aerial View, Landmarks

Typical Users: Unscripted and Scripted Drama, Nonfiction and Reality-TV Programming, Feature and Documentary Films, Insurance Companies, Credit Cards, Financial Investment, Tourism Services

Statue of Liberty at Night, Aerial Shot by viafilms

Pro-Tip: Beyond the cityscapes, there are plenty of other themes you can capture when flying over cities. For instance, industry and transportation are important concepts to look out for, including ports and cargo ships, trains, freeways, stadiums, and suburban neighborhoods.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
Make sure that your aerial shoot is in compliance with local FAA rules

Submission Checklist:
• Remember to tag your clips with the keyword code: URBAERP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Aerial View Of Highway Interchange In Cityscape by blendimages

Creative Brief: Healthy Lifestyles

Keyword Code: HEALTHYP5BRIEF

There’s a tendency to think that healthcare subjects should all take place in a hospital/clinic environment, which are locations that are usually quite difficult to secure. You can find a less prohibitive alternative to add healthcare content to your collection, however, by just including a few healthy concepts in your shot list.

Shot-List Thought-Starters

• Standing on a scale
• Cooking and eating healthy foods
• Yoga
• Lifting weights
• Working out on an exercise bike
• Looking at fit or unfit body in mirror.
• Calisthenics – chin up bar in door jam, sit ups, pushups
• Taking medicine, pill and liquid form
• Checking temperature with thermometer
• Working in vegetable/herb garden
• Jogging through neighborhood – checking heart-rate, distance on smart watch
• Shopping for organic foods at a farmers market

Suggested Keywords: Preparation, Organic, Healthy Eating, Vitality, Exercise, Endurance, Wearable Technology

Typical Users: Banking and Investment, Health and Beauty Products, Telecommunication Companies, Pharmaceutical Companies, Food and Beverage, Insurance Providers, Credit Cards

Young Couple Purchasing Fresh Vegetables in Market by rodinhamidi

Pro-Tip: Make an attempt to portray a mood that’s warm and cheerful with your lighting choice. A high-key light plan on the subject will achieve this. A soft box or umbrella will a cast wide swath of light and achieve the same effect. The challenge is to keep the overall mood of your shots as natural as possible.

Location Diversity: Urban, Suburban, and Rural

Casting Considerations: Age, Gender and Race Diversity. Authenticity and diversity will play in important role in the success of your shoot. Real body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: HEALTHYP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Middle-Aged Woman Eating Healthy Food by imagesource

Creative Brief: 360 VR

Keyword Code: 360VRP5BRIEF

Month to month, Pond5’s 360 VR segment continues to grow and at a rapid rate. The 360 VR frontier is wide open, so if you have the gear and willingness to blaze a trail through this new and emerging market, there’s no better time to get started.

Shot-List Thought-Starters

• Nature – Forests, Jungles, Mountains, Deserts, Beaches, Oceans, Underwater, Waterfalls, Clouds
• Travel destinations including natural and manmade landmarks. Major international cities, especially New York, London, and Paris; natural landmarks like the Grand Canyon and manmade landmarks such as Machu Picchu.
• POVs from cars, rollercoasters, emergency vehicles
• Animated view of earth from space, galaxies, planets

Aerials and time-lapses of these subjects are also highly recommended

Typical Users: Tourism, Education, Entertainment, Gaming Industry, Theme-Park Attractions

Aerial VR 360 Panorama Of Mountains by videodoctor

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: 360VRP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: 360 Degrees Panorama of Tropical Beach by mihtiander