Month: October 2017

Keyword Code: DRUGP5BRIEF

We have received multiple requests for footage regarding drug abuse, from archival to contemporary footage. There is a need for more footage of “real” looking people from all generations and ethnicities doing a variety of drugs. Keep in mind that using real drugs with your talent is a bad idea. There are solutions for achieving the illusion of drug abuse without jeopardizing the safety of your talent and the legal implications of possessing and using real drugs on set.

Shot-List Thought-Starters

• Marijuana being sprinkled into rolling paper (ECU – CU)
• Opiate user tapping a syringe and pushing plunger to release air bubbles (ECU – CU)
• Drugs being cooked on a spoon (ECU -CU)
• People or person smoking marijuana
• People passing marijuana cigarette
• People or person using a syringe to shoot heroin
• Person taking pills
• Dealer exchanging drugs for money with a customer on the street
• Drugs and drug paraphernalia (ECU -CU) W/O talent

Suggested Keywords: Addiction, Drug Abuse, Social Issues, Dilapidated, Derelict, Poor, Ghetto

Typical Users: Political Ads, Charity and Community-Based Organizations, Documentary Films, Non-Fiction and Reality Television Programming, Law Firms, Healthcare and Insurance Companies

Dealer Selling Drugs on the Street at Night by pressR

Pro-Tip: Avoid cliches and be subtle when directing the action with your talent. There’s a tendency for this type of content to be over-acted or “stocky.” Attempt a more authentic or editorial aesthetic for your shots.

Casting Considerations: Age, Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. Keep in mind that white collar drug abuse is just as relevant as that of the average person.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: DRUGP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Profile of Drug Addict Arranging Powder Drugs by rubberball

Keyword Code: CYBERP5BRIEF

Cybercrime is on the rise, along with requests from our clients looking for realistic and “toned-down” representations on this theme.

Shot-List Thought-Starters

• Computer screen reflected in hacker’s glasses (ECU -CU)
• Computer hacker typing on keypad (ECU -CU)
• Slow moving pans over the shoulder of hacker working behind the computer
• Slow moving pans over the computer monitor or laptop toward the hacker
• Overhead of hacker behind the computer or laptop

Suggested Keywords: Cybercrime, Computer Theft, Decryption, Espionage, Exploit, Computer Hacker, Social Issue, Threat, Terrorism, Security, Computer Virus, Computer Crime, Technology

Typical Users: Political Ads, Documentary Films, Non-Fiction and Reality Television Programming, Financial Institutions, Software Companies, Security Companies

Computer Hacker by CleverArts

Pro-Tip: Avoid Cliches. Steer away from talent wearing masks, hoodies, or any other pieces of clothing that protect the identity of the perpetrators. Create a darker or ominous lighting scheme, possibly with the light generated from the computer screen and/or desk lamp. This will set the mood for your action.

Casting Considerations: Race Diversity. Keep in mind that the majority of computer hackers are male between the ages of 25 and 49. Authenticity and diversity will play an important role in the success of your shoot.

Location: Basement, Garage, Warehouse

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: CYBERP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Close-Up Frame From The Back Of Working Hacker by Gorodenkoff

Keyword Code: LOWINCP5BRIEF

Social issues such as poverty remain one of our industry’s primary subject categories. We continue to receive a high volume of requests for imagery of low-income housing, especially footage of traditionally poor or low-income areas. For instance, specific places that were requested were neighborhoods in Los Angeles, New York City, Chicago, London, and Paris.

Shot-List Thought-Starters

• Apartment projects / housing estates
• Residential neighborhoods / houses
• Urban neighborhoods / tenement houses
• Trailer Parks
• Closed Industrial Factories and Manufacturing centers
• Closed down commercial businesses

Suggested Keywords: Poverty, Low Income, Urban Decay, Dilapidated, Derelict, Poor, Ghetto, Social Issues

Typical Users: Political Ads, Charity and Community-Based Organizations, Documentary Films, Non-Fiction and Reality Television Programming, Financial and Banking Institutions

Low Income Trailer Park Mobile Homes by ChromaVid

Pro-Tip: Avoid capturing people in your shots. A majority of this content will be editorial, being that property releases for these locations will be nearly impossible to secure. In addition to shooting wide angles, think about getting tighter shots that communicate the subject you’re attempting to portray.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: LOWINCP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Deserted Flats on Heygate Estate, South London by ImageSource