The most successful artists in our industry are keenly aware of the commonalities that resonate in our global community, creating content with concepts that blur territorial borders, race, and nationality.
As consumers invest in a variety of voice-enabled products and with the rise of facial-recognition apps and devices, it’s only natural to see the demand for images of these phenomena increasing. At the same time, these things don’t eradicate the need to demonstrate more traditional technologies that we still use every day, which will always remain high in demand.
• Facial recognition demonstrated on mobile phones, computer tablets, and company security systems. *Could be as simple as a selfie without smiling that triggers access to the device, or practical light emitting from the device when unlocked. Allowing an FX artist to manipulate the image with graphics should be a consideration for the end user.
• Voice-enabled smart technologies that allow the user to activate entertainment systems, lighting, and appliances. * Be aware that this concept will be challenging considering most producers shoot MOS and are restricted from demonstrating copyrighted products such as Google Home and Amazon Echo in the marketplace.
• Close-up on fingers/hand on television/stereo remote
• Close-up on finger scrolling and stretching screen on computer tablet
• Close-up on finger on computer trackpad or mouse
• Close-up on finger(s) tapping keypad of smart phone
• Close-up on finger tapping car ignition to start
• Close-up on finger tapping keys of home security system
• Close-up on fingers plugging an electrical cord into wall socket
• Close-up on fingers inserting drive cable or flash drive into computer slot
• Close-up audio headphones and/or earphones in user’s ear
• Device reflected in the pupil of user
• Gaming controllers
Suggested Keywords: Speech Recognition, Facial Recognition, Security, Communication, Safety, Convenience, Biometrics, Accessibility, Individuality
Typical Users: Telecommunication Companies, Internet Companies, Security Companies, Technology Companies, Retail Stores, Credit Card Companies, Entertainment Companies
Extreme Close-Up Of Business Woman’s Hands Using Tablet Computer by rocketclips
Pro Tip: Always remember it’s important to shoot the most current and up-to-date equipment and devices. With that said, the challenge is to avoid any copyrighted products at all costs. Camera angles, Greeking a product’s logo, or hiding it with a finger or hand during the action are a few ways to avoid brand infringement.
Casting Considerations: Age, Gender, and Race Diversity
Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
Submission Checklist:
• Remember to tag your clips with the keyword code: TECHCUP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords
An evergreen subject and activity that continues to gain momentum is people working in urban and community gardens. This theme is another strong subject peppered with key concepts.
• Nurturing the soil and planting seeds
• Watering vegetables
• Examining the stocks and growth of the vegetables
• Collecting ripe vegetables.
• Master shot of garden in urban environment without people
• Portraits
• Close-up of soiled hands with vegetable(s)
• Replanting a vegetable plant
Suggested Keywords: Organic, Lifestyle, Green, Urban Garden, All Natural, Community Garden, Healthy Lifestyles, Agriculture, Quality, Pride, Nutrition
Typical Users: Nonprofit and Charity Organizations, Banking and Investment, Home Improvement Stores, Appliance Stores, Insurance Companies, Credit Card Companies
Three Young Girls Pulling Potatoes Out of an Urban Garden by blendimages
Pro Tip: It’s crucial to establish an urban environment in framing your shots. Of course, close-ups without a specific location represented in the shot will also be important to buyers searching for a generic setting.
Location: Urban Rooftop, Urban Townhouse, Urban Community Garden
Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.
Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
Submission Checklist:
• Remember to tag your clips with the keyword code: URBGARP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords
Top image: Couple Harvesting Potatoes on Council Estate Allotment by ImageSource
Clients often license shots of human anatomy to convey a concept beyond the literal meaning. For instance, lips, ears, and eyes are used to symbolize the senses or to illustrate insight or intellect. These simple shots are far from simplistic in their messaging, and are always ranked high as one of Pond5’s best-selling categories.
• Extreme Close-up of eyes – one and both
• Extreme Close-up of lips – smiling, frowning, laughing
• Extreme Close-up of ears
• Actor’s hand massaging his or her upper and lower back to symbolize pain relief
• Muscles flexing
• Panning over the natural shapes, muscle tones, and curves of a body
• Finger rubbing temple to symbolize pain relief
• Close-up of wringing hands
Suggested Keywords: Insight, Intellect, Strength, Success, Pain, Power, Awareness, Imagination, Relief, Information, Directness
Typical Users: Health and Beauty, Telecommunication Companies, Internet Suppliers, Heathcare and Pharmaceutical Companies, Documentary and Feature Films, Reality and Nonfiction Television Programing, Fashion Brands, Food and Beverage
Female Green Eye Close-Up Extreme Macro Zoom by gcrook
Pro Tip: Renting or purchasing a macro lens will be key to capturing most of these concepts. Dramatic lighting should be a strong consideration for more of the wider body shots. Avoid jewelry, makeup, nail polish, or any other accessory that could be distracting. On the other hand, if you’re satisfied with the results of what you captured from the list above, then you may want to introduce additional concepts such as a smile that reveals gold teeth, a missing tooth, or braces, an engagement or wedding ring slipped on a finger, a computer mouse in the hand, or a finger touching a computer keyboard, tapping phone keys, or piano keys. Capturing reflections of a computer monitor or television in the pupil of an eye could be well worth the extra effort.
Casting Considerations: Age, Gender, and Race Diversity
Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
Submission Checklist:
• Remember to tag your clips with the keyword code: HUMANATP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords
Top image: Close-Up Of Woman’s Puckered Lips by PhotoAlto
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