Creative Brief: Grocery Shopping


Shots of people shopping for groceries are always in high demand. These situations and themes associated with shopping also represent a broad variety of concepts beyond their literal interpretation.

Shot-List Thought-Starters

• Checking expiration dates and nutrition of labels
• Weighing produce
• Reading grocery list
• Reading market’s “savings” paper
• Long line of customers waiting to check out
• Paying with cash or card at checkout
• Receiving change
• Reviewing long receipt for savings
• Unloading groceries into car
• Groceries delivered to the home

Suggested Keywords: Choice, Consumerism, Freshness, Supermarket, Shopping, Healthy Eating, Nutrition, Freshness, Decisions, Shopping, Choosing, Groceries, Abundance, Budgeting

Typical Users: Banking and Investment, Credit Card Companies, Tech Companies, Healthcare Providers, Food and Beverage Industries

Close-up of young couple purchasing vegetables in supermarket by rodinhamidi

Pro Tip: We need a variety of principal talent from individuals, couples, and families. Be aware to avoid labels and packaging with logos and copyrights on products by choosing angles to isolate your talent from the store shelves, or longer lenses to create a shallower depth of field to blur the products in your frame. Adding scenes with talent texting or reading messages on their phones is an extra plus.
Location Diversity: Urban, Suburban, and Rural

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: GROCERYP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Man Carrying Full Shopping Basket in Grocery Store by caiapond5