Creative Brief: Urban and Community Gardens


An evergreen subject and activity that continues to gain momentum is people working in urban and community gardens. This theme is another strong subject peppered with key concepts.

Shot-List Thought-Starters

• Nurturing the soil and planting seeds
• Watering vegetables
• Examining the stocks and growth of the vegetables
• Collecting ripe vegetables.
• Master shot of garden in urban environment without people
• Portraits
• Close-up of soiled hands with vegetable(s)
• Replanting a vegetable plant

Suggested Keywords: Organic, Lifestyle, Green, Urban Garden, All Natural, Community Garden, Healthy Lifestyles, Agriculture, Quality, Pride, Nutrition

Typical Users: Nonprofit and Charity Organizations, Banking and Investment, Home Improvement Stores, Appliance Stores, Insurance Companies, Credit Card Companies

Three Young Girls Pulling Potatoes Out of an Urban Garden by blendimages

Pro Tip: It’s crucial to establish an urban environment in framing your shots. Of course, close-ups without a specific location represented in the shot will also be important to buyers searching for a generic setting.

Location: Urban Rooftop, Urban Townhouse, Urban Community Garden

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: URBGARP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Couple Harvesting Potatoes on Council Estate Allotment by ImageSource