Creative Brief: Clothes Shopping

Keyword Code: CLOTHESP5BRIEF

Shopping for clothes is another evergreen subject that’s high in demand and always in need of refreshing.

Shot-List Thought-Starters

• Shuffling through clothes rack
• Reading price tags
• Holding clothes on hangar close to chest
• Posing with garments in front of dressing-room mirror
• Portrait with shopping bags
• Taking selfie in dressing room wearing new clothes
• Paying for clothes with credit card
• Window shopping
• Walking on street with shopping bags

Suggested Keywords: Consumerism, Quality, Choice, Choosing, Decisions, Dedication, Taste, Style, Retail, Merchandise, Variety, Bargain, Fashion

Typical Users: Tech Companies, Banking, Investment and Financial institutions, Retail Stores, Health and Beauty Industries

Two Women Standing Outside Store and Looking in Window by york23

Pro Tip: We highly suggest finding a boutique for your location. Getting a property release from a shop owner is much easier than from a large department store, and helps with avoiding top brand logos. The possibility exists to get the location for free in exchange for the content that you shoot in the store. Small business owners are always looking for content that they can use on their websites and for other marketing purposes. Offering to provide your content for free to the shop owner in exchange for a property release is beneficial to both parties. Also, remember to drop in a tech shot, such as the talent texting or reading messages on their phones.

Location Diversity: Urban, Suburban, and Rural

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: CLOTHESP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Adult woman searching clothes rail in vintage boutique by ImageSource

Creative Brief: Home Improvement

Keyword Code: DIYP5BRIEF

Images of people working to improve their homes are often used by clients who want to demonstrate financial success as well as homeowners taking pride in their surroundings. Home improvement is another strong subject with plenty of other key concepts peppered throughout.

Shot-List Thought-Starters

• Stripping furniture and applying varnish or paint
• Painting a room – brush and rollers
• Painting the exterior of a house
• Checking a variety of colored paint samples on the wall
• Flipping through paint swatches
• Hanging curtains or blinds
• Hanging wallpaper
• Hanging Photos and paintings – hammer, drill, tape measure
• Referencing ideas from a computer tablet
• Reading instructions and assembling furniture
• Taking a lunch or dinner break surrounded by “work in progress” – pizza, Chinese food
• Portraits
• Taking pics of work with phone, texting and sending

Suggested Keywords: Change, Advancement, Quality, Determination, Focus, Renovation, Concentration, Home Improvement, Measuring, Home Ownership, Choice, Decisions, Wireless Technology, Design, Pride, Inspiration, Creativity

Typical Users: Banking and Investment, Home Improvement Stores, Appliance Stores, Insurance Companies, Credit Card Companies

Young Couple Decorating Home with Paint Rollers, Close Up by blendimages

Pro Tip: You may want to hire talent that you can utilize to start making improvements on your own home. There’s no better way to motivate your actors than to have them engaged in the action you wish to capture. In addition, their actions will be authentic, rather than contrived.
Location Diversity: Single-family home, Apartment, Townhouse, Brownstone

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: DIYP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Studio Shot Of Senior Roller Painting Room Walls by ImageSource

Creative Brief: Grocery Shopping

Keyword Code: GROCERYP5BRIEF

Shots of people shopping for groceries are always in high demand. These situations and themes associated with shopping also represent a broad variety of concepts beyond their literal interpretation.

Shot-List Thought-Starters

• Checking expiration dates and nutrition of labels
• Weighing produce
• Reading grocery list
• Reading market’s “savings” paper
• Long line of customers waiting to check out
• Paying with cash or card at checkout
• Receiving change
• Reviewing long receipt for savings
• Unloading groceries into car
• Groceries delivered to the home

Suggested Keywords: Choice, Consumerism, Freshness, Supermarket, Shopping, Healthy Eating, Nutrition, Freshness, Decisions, Shopping, Choosing, Groceries, Abundance, Budgeting

Typical Users: Banking and Investment, Credit Card Companies, Tech Companies, Healthcare Providers, Food and Beverage Industries

Close-up of young couple purchasing vegetables in supermarket by rodinhamidi

Pro Tip: We need a variety of principal talent from individuals, couples, and families. Be aware to avoid labels and packaging with logos and copyrights on products by choosing angles to isolate your talent from the store shelves, or longer lenses to create a shallower depth of field to blur the products in your frame. Adding scenes with talent texting or reading messages on their phones is an extra plus.
Location Diversity: Urban, Suburban, and Rural

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: GROCERYP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Man Carrying Full Shopping Basket in Grocery Store by caiapond5