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Creative Brief: Urban Street Soccer
Keyword Code: URBSOCP5BRIEF
Four percent of the world’s population plays soccer. The ability to interact with a soccer ball (or football to any non-Americans) almost anywhere makes it an easy and accessible sport to everyone. For that reason, soccer played outside the professional arena is just as appealing to buyers. Urban or street soccer is peppered with the same powerful concepts that go way beyond the images’ literal meanings.
Shot-List Thought-Starters
• Friends playing a pickup soccer game on an urban street
• Friends playing a pickup soccer game on a residential street or driveway
• Friends playing a pickup soccer game in a public park or field
• Friends and individual portraits with soccer ball
Suggested Keywords: Friendship, Urban, Leisure Activity, Recreation, Energy, Healthy Lifestyles, Teamwork, Fun
Typical Users: Sports TV Promos, Food and Beverage Companies, Credit Card Companies, Cold and Flu Remedies, Healthcare Industries, Hygiene Commercials
Friends Playing Soccer Barefoot by pathosmedia
Pro Tip: Keep much of the same strategy and style that you would as if you were shooting a match with professional soccer players. Apply the same concepts to your amateur or urban soccer shoot that you would for a professional setup, such as determination, focus, victory, and defeat.
Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.
Location: Urban Street, Residential Street or Driveway, Park, Front or Backyard
Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
Submission Checklist:
• Remember to tag your clips with the keyword code: URBSOCP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords
Top image: Friends Playing Soccer on Sunny Urban Street by caiapond5
Creative Brief: Professional Soccer
Keyword Code: PROFSOCP5BRIEF
Soccer (or football, if you’re anywhere other than the US) is the most popular sport in the world, and with the 2018 FIFA World Cup coming up, the requests for imagery of the sport will increase rapidly in the next few months. Sports images are also often used by advertisers to convey concepts far beyond their literal interpretation.
Shot-List Thought-Starters
• Player making a goal
• Goal keeper blocking shot
• Player heading the ball
• Player(s) celebrating victory
• Ball going into net
• Bicycle kick
• Player exhibiting dribbling and passing skills against opponent
• Official raising penalty card
• Portraits
Suggested Keywords: Success, Determination, Power, Endurance, Focus, Preparation, Precision, Agility, Achievement, Teamwork, Skill
Typical Users: Health Products, Sports TV Promos, Food and Beverage Companies, Credit Card Companies, Banking and Investing Firms
Soccer Player Kicking Ball in Mid-Air, Slow Motion by VIAFilms
Pro Tip: A budget on a shoot such as this can run pretty high, but it doesn’t have to if you can cheat themes by shooting tighter angles and limiting your cast to a few principal actors. Framing your shots from a lower position to capture stadium lights is beneficial. Allow the client to complete the shot by providing the sound design of thousands of cheering or booing fans.
Casting Considerations: Professional men and women’s soccer themes are equally important. Race diversity will play an important role in the success of your shoot.
Location: Interior or exterior soccer pitch. An indoor stylized studio shoot with an athlete performing key concepts is also a highly sought-after aesthetic.
Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
Submission Checklist:
• Remember to tag your clips with the keyword code: PROFSOCP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords
Top image: Soccer Players Defending Goal by caiapond5
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