Creative Brief: Skate Culture

Keyword Code: SKATEP5BRIEF

All aspects of skate culture from “hanging out” to demonstrating tricks are needed. Footage of young women engaged in the sport and lifestyle is especially in demand.

Shot-List Thought-Starters

• Grinding / Jumping / Airborne / Kickflip
• Freestyling
• Skateboarder’s POV
• Wipeouts
• Portraits
• Skateboarders using mobile phones to record tricks
• Skateboarders texting / chatting on mobile phone

Suggested Keywords: Extreme Sports, Skill, Success, Failure, Balance, Confidence

Typical Users: Telecommunications Companies, Retail Stores, Internet Services, Entertainment Industries, Tech companies, Food and Beverage Commercials, Travel Industries

Skateboard Backflip with Ramped Slow-Motion by SkywardKick

Pro-Tip: Be extra aware of logos and other brands that are copyrighted in your shots. In addition, tattoos and graffiti may have release issues.

Casting Considerations: Gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Locations: Urban, suburban, and rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: SKATEP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Full Length Shot of Man Skateboarding Outdoors by fStopImagesGmbH

Creative Brief: Private Jets

Keyword Code: PRIVJETP5BRIEF

There are few things that speak to concepts of finance, business, and corporate power as strongly as imagery of business executives arriving to and departing from their destinations on a private jet.

Shot-List Thought-Starters

• Exexcutives walking toward and away from jet / ascending and descending stairs
• Introduce technology such as texting and talking on phone during action
• Portraits
• Jet on tarmac w/o talent
• Town car (not limo) pulling up to jet – executives leaving and entering town car
• Pilot seated in cockpit behind instruments
• Two executives gathered around laptop
• Executive w/ laptop/phone/tablet
• Executive reviewing documents
• Executive relaxing/sleeping/listening to music/watching a movie

Suggested Keywords: Business Travel, Business on the Go, Corporate Jet, Luxury, Mobility

Typical Users: Tech Companies, Credit Card Companies, Banking and Investing Firms, Telecommunication Companies, Health Products, Insurance Companies

Businesswoman Talking on Phone and Boarding Private Plane by hotelfoxtrot

Pro-Tip: You can easily switch out the wardrobe from executive attire to that of a wealthy couple traveling on a private jet, if time permits.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PRIVJETP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Businesswoman Waving on Airplane Staircase by blendimages