Creative Brief: Private Jets


There are few things that speak to concepts of finance, business, and corporate power as strongly as imagery of business executives arriving to and departing from their destinations on a private jet.

Shot-List Thought-Starters

• Exexcutives walking toward and away from jet / ascending and descending stairs
• Introduce technology such as texting and talking on phone during action
• Portraits
• Jet on tarmac w/o talent
• Town car (not limo) pulling up to jet – executives leaving and entering town car
• Pilot seated in cockpit behind instruments
• Two executives gathered around laptop
• Executive w/ laptop/phone/tablet
• Executive reviewing documents
• Executive relaxing/sleeping/listening to music/watching a movie

Suggested Keywords: Business Travel, Business on the Go, Corporate Jet, Luxury, Mobility

Typical Users: Tech Companies, Credit Card Companies, Banking and Investing Firms, Telecommunication Companies, Health Products, Insurance Companies

Businesswoman Talking on Phone and Boarding Private Plane by hotelfoxtrot

Pro-Tip: You can easily switch out the wardrobe from executive attire to that of a wealthy couple traveling on a private jet, if time permits.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PRIVJETP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Businesswoman Waving on Airplane Staircase by blendimages