Creative Brief: Competitive Swimming



Footage of athletes engaged in any sport is always in demand, and the more variety you can provide, the better. Stylized competitive swimmers in action showing off a variety of strokes can be used in a literal fashion or to represent broader concepts like health and achievement.

Shot-List Thought-Starters

• Stretching, adjusting goggles and cap before entering the pool
• Breaststroke
• Butterfly
• Backstroke
• Victory, raising arms, fists
• Portraits – in water and out of water

Suggested Keywords: Power, Energy, Dedication, Speed, Competition, Focus, Challenge

Typical Users: Health and Beauty Products, Pharma Industry, Insurance Companies, Financial Institutions, Credit Card Companies, Food and Beverage Industries

Swimmer Doing Freestyle Stroke by VIAFilms

Pro-Tip: It’s important to cast real competitive swimmers who are experienced in a variety of strokes.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: COMPSWIMP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Swimmer Racing in Pool by caiapond5