Creative Brief: Data Centers


Obtaining access and capturing footage at a data center is well worth the investment and effort. Data centers are an immensely popular search from our clients, and if the shot is well executed, it can be quite lucrative.

Shot-List Thought-Starters

• Data center, no people; LS shot down long corridor with servers on either side
• Stylized tracking moves with and without talent
• Portraits
• Technician working on laptop or tablet
• CU endless wires coming out of backs of machines
• Technicians trying to solve a server malfunction

Suggested Keywords: Computer Network, Storage, Information, Connectivity, Server Room, Intelligence, Data Processor, Communication, Romance

Typical Users: Tech Services, Communications Industry, Financial and Investment Institutions

Data Center by hooverphonic

Pro-Tip: Capturing the data center without having to cast talent can be just as important.

Casting Considerations: If you choose to cast for this shoot, gender and race diversity will be key. Authenticity and diversity will play an important role in the success of your shoot. If you get the opportunity to shoot real technicians, take it.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: DATACTRP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Red Glowing Panels in Dark Server Room by caiapond5