Creative Brief: Working Late at the Office

Keyword Code: WORKLATEP5BRIEF

People working late at the office is an important theme within the business subject category. This subject can be captured as easily as hiring one actor or model and getting the permission to shoot in an office after working hours.

Shot-List Thought-Starters

• Executive working on computer at desk – single desk lamp and or light from computer screen – evening
• Executive eating at desk (take-out) – evening
• Executive texting – evening
• Executive shuffling through papers
• Tired executive rubbing eyes
• Executive chatting on phone (cell or desk phone) – evening
• Printing documents

Suggested Keywords: Commitment, Working Late, Corporate Business, Grind, Deadlines, Exhaustion, Success, Crunch Time

Typical Users: Healthcare, Tech Services, Communications, Financial and Insurance Institutions, Credit Card Companies

Businesswoman Working Late at Night by Dualstock

Pro-Tip: Quite a bit of stock imagery is devoid of life with regard to the environments where stock people live and work. The idea of stripping away the character of a location only reaffirms the clichés that our industry is known for — minimally styled sets that appear unlived in. We have to tell our stories without words. By subtracting too many things from your set to create a minimal environment, you’ve removed a major character from your story: the location. In other words, keep it real.

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: WORKLATEP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Mixed Race Businesswoman Working Late In Office by blendimages

Creative Brief: Basketball Pick-Up Games

Keyword Code: PUBBALLP5BRIEF

Professional basketball season is just around the corner, but imagery of the people engaged in the sport on urban courts or residential driveways is in demand year round. A pick-up game of basketball is also peppered with concepts beyond the literal interpretation of the game.

Shot-List Thought-Starters

• Players meeting on the court
• Players engaged in a game
• Player blocking another player’s shot
• Player making a jump-shot
• Player slam-dunking
• Player dribbling behind back and between legs
• Player spinning ball on his/her finger
• Players celebrating a victory
• Basket isolated (no players) – ball going through hoop
• Player practicing on his/her own
• Player portraits (individual and group)
• Player texting on phone.

Suggested Keywords: Friendship, Competition, Fitness, Recreation, Togetherness, Energy, Vitality

Typical Users: Food and Beverage Industries, Tech Services, Communications Industry, Healthcare, Banking and Investment Firms, Health and Beauty, Entertainment

Super Slow Motion Shot of Basketball Slam Dunk by VIAFilms

Pro-Tip: Focus on getting unique angles. Shoot both real time and slow-motion.

Casting Considerations: Ages 18-35. Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PUBBALLP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Silhouette of Young Man Playing Basketball by TetraImages

Creative Brief: Urban Rooftop Party

Keyword Code: ROOFPARTYP5BRIEF

A rooftop party is one great way to end the summer. In addition, this theme is often requested by our clients, making it another great subject to add to your collection and portfolio.

Shot-List Thought-Starters

• Friends toasting
• Friends dancing (including a DJ in the shoot is worth the effort)
• Friends eating
• Man/woman barbecuing (meats, vegetables)
• Friends with sparklers
• Friends taking group selfies
• Individual and group portraits
• Intimate shots of couples kissing
• Friends engaged in conversation
• Introduce a birthday cake / blowing out candles

Suggested Keywords: Celebration, Fun, Enjoyment, Entertainment, Togetherness, Social Event, Excitement

Typical Users: Food and Beverage Industries, Tech Services, Communications Industry, Entertainment Industries, Credit Card Companies

Friends and Couples at an Urban Rooftop Party by Kaspar_Films

Pro-Tip: It’s important to keep in mind that some advertisers don’t want to promote people drinking or smoking with their products. Be sure to swap out alcoholic beverages with softer drinks, but get both set-ups.

Casting Considerations: Ages 24-40 years, Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: ROOFPARTYP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Young Adult Friends Dancing at Rooftop Party by caiapond5