Creative Brief: Hiking

Keyword Code: HIKEP5BRIEF

Overdeveloped suburbs and “concrete jungles” of urban blight have left some people alienated from the natural world. Hiking renews the spirit, making it a theme embedded with a variety of strong concepts that clients look for beyond its literal interpretation.

Shot-List Thought-Starters

• Standing on lookout points
• Taking selfies, solo and/or with friends
• Portraits – individual and group
• Drinking water from a thermos, bottle or canteen (avoid plastic)
• Eating a healthy snack – trail mix, fruit
• Putting bare feet in a stream – interacting with elements – wind, rain
• Hiking on a trail or in open nature

Suggested Keywords: Freedom, Journey, Discovery, Energy, Rejuvenation, Healthy Lifestyles, Escape

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Food and Beverage industry, Health and Beauty products, Travel Industry

Close Up Portrait of Climber at Top of Mountain by AilaImages

Pro-Tip: Consider nature or the environment to be another central character with your actor(s). Get coverage with a variety of angles on your subject. Real sun flares are always a plus.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: HIKEP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Laughing Young Woman With Backpack by caiapond5

Creative Brief: Parkour

Keyword Code: PARKOURP5BRIEF

Beyond parkour being an extreme sport, it’s an art. Parkour is all about interacting with an urban world and reclaiming its architecture and spaces as something greater than merely providers of shelter.

Shot-List Thought-Starters

• Free Running – Acrobatic moves that are purely aesthetic – Using flips tricks and other expressive movement
• Shoulder/PK Roll – Coming down from an elevated surface
• Portraits – individual and group
• Vaulting – There are endless combinations of vaults, but some of the basics are kong, step, speed, lazy, thief, reverse, 360, roll pop, and dash

Suggested Keywords: Energy, Vitality, Balance, Skill, Risk, Precision, Discipline

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Food and Beverage industry, Health and Beauty products, Travel Industry

Slow Motion: Free Runners Running Through Abandoned House by Airstock

Pro-Tip: Be aware of laws that restrict parkour in specific public places. Laws will vary in all countries. Currently in the US, there are no national laws that outlaw the practice and performance of parkour. Such laws aren’t likely to occur, being that the federal government rarely takes a stance on such issues. For example, there are no national laws that outlaw skateboarding. Instead, they leave this decision to smaller communities to handle.

Casting Considerations: Ages 20s-30somethings, Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PARKOURP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Man Making Parkour Jump Across Concrete Structures by RooMtheAgency

Creative Brief: Urban Runners

Keyword Code: URBRUNP5BRIEF

The city is a training ground, with the gym replaced by the vast expanse of urban asphalt, and canyons of office buildings and streams of traffic substituting for nature. Use the underlying theories on urban public spaces and how they’re used, produced, and reinterpreted by a runner’s journey through the city.

Shot-List Thought-Starters

• Running through streets, by rail tracks, freeway overpasses, stairwells
• Stretching
• Portraits
• Drinking from water bottle (avoid plastic)
• Catching breath – hands on knees, wiping sweat from brow
• Listening to music with ear pods while running
• Checking smartwatch

Suggested Keywords: Endurance, Energy, Self Improvement, Healthy Lifestyles, Dedication

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Food and Beverage industry, Health and Beauty products

Woman Listening to Music While Jogging by Rodinhamidi

Pro-Tip: Consider the urban environment to be another central character with your actor(s). Get coverage with a variety of angles on your subject. It’s important to be aware of architecture, public art, and signage that may be copyrighted.

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: URBRUNP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Runner on Urban Footbridge at Dawn by caiapond5