Keyword Code: HINOV2018
Overdeveloped suburbs and “concrete jungles” of urban blight have left some people alienated from the natural world. Hiking renews the spirit, making it a theme embedded with a variety of strong concepts that clients look for beyond its literal interpretation.
• Standing on lookout points
• Taking selfies, solo and/or with friends
• Portraits – individual and group
• Drinking water from a thermos, bottle or canteen (avoid plastic)
• Eating a healthy snack – trail mix, fruit
• Putting bare feet in a stream – interacting with elements – wind, rain
• Hiking on a trail or in open nature
Suggested Keywords: Freedom, Journey, Discovery, Energy, Rejuvenation, Healthy Lifestyles, Escape
Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Food and Beverage industry, Health and Beauty products, Travel Industry
Pro-Tip: Consider nature or the environment to be another central character with your actor(s). Get coverage with a variety of angles on your subject. Real sun flares are always a plus.
Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.
Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
• Remember to tag your clips with the keyword code: HINOV2018
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords