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Creative Brief: Design Teams

Keyword Code: DESIGNP5BRIEF

Design teams combine color and copy for the most innovative and exciting companies in the world. Simply put, they channel creativity. This theme provides the opportunity to hit strong concepts while leaving the specific function of the design team pictured open for interpretation.

Shot-List Thought-Starters

• Designers with team leader around workstation conversing while passing materials (prints, color palettes, samples) to each other
• Environmental designers studying architectural models, plans (urban planners), graphics, branding layouts
• Portraits – individual and group
• Designer on computer/laptop
• Designer looking at a slide with a loop over a light table
• Designer using a paper cutter/trimmer
• Designers reviewing mood boards/posting stickies with notes on glass partition or wall
• Team leader leaning over the shoulder of a designer reviewing and encouraging the designer’s work
• Designer sketching with colored pencils/charcoals or pastels
• Designer texting and making calls.

Suggested Keywords: Creativity, Innovation, Planning, Occupation, Cooperation, Strategy, Skill, Expertise

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Food and Beverage Industry

Business People Meeting in Cafe Using Digital Tablet by AilaImages

Pro-Tip: Avoid high key lighting and minimal set dressing, which usually happens on shoots with themes such as these. Make it feel real.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: DESIGNP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Design Professional Team in Office by caiapond5

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Creative Brief: Fashion Designer

Keyword Code: DESIGNERP5BRIEF

A day in the life of a fashion designer encompasses strong concepts, depicting skills that go far beyond the occupation’s literal interpretation.

Shot-List Thought-Starters

• Draping, pinning, and measuring fabric on model or mannequin
• Designer sketching a design freehand or on computer with virtual model
• Portrait
• Designer flipping through clothes rack
• Designer studying drawings, inspiration boards on wall
• Designer using a sewing machine to stitch fabric together
• Designer inspecting material by gently rubbing it between fingers
• Designer creating a pattern and cutting it with scissors
• Designer taking a photo of dress and sending it via a text

Suggested Keywords: Measurement, Precision, Innovation, Concentration, Preparation, Individuality, Ambition, Occupation

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions

Fashion Designer in Her Studio by fsuffert

Pro-Tip: It’s highly recommended that you hire a real fashion designer. Get coverage with a variety of angles on your subject. In addition, adding a cell phone conversation and texting scenario to a few setups is worth the effort.

Casting Considerations: 23 years and up, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: DESIGNERP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Fashion Designer Looking at Designs in Workshop by cavanimages

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Creative Brief: Fashion Shoot

Keyword Code: FASHIONP5BRIEF

A high demand exists for imagery depicting creative occupations. Covering a studio fashion shoot falls into this category, fulfilling a popular theme that constantly needs to be updated and replenished in the marketplace.

Shot-List Thought-Starters

• Fashion model (male or female) sitting or standing in front of mirror with stylist and makeup artist
• Photographer leafing through clothes on rack alone and conversing with stylist
• Portraits – individual and group
• On set, photographer and model discussing what they wish to accomplish as wardrobe and makeup and an assistant take care of final details
• Photographer directing model and getting the shots
• Assistant capturing RAW images on laptop through tethered connection
• Model in a series of poses in front of a seamless backdrop
• Photographer having a conversation on phone during a break
• Photographer, model, and staff taking a snack/lunch break – Eating, texting, reviewing work on laptop

Suggested Keywords: Creativity, Focus, Connection, Glamour, Concentration, Fashion Industry, Occupation

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Food and Beverage Industry, Health and Beauty Products, Entertainment Industry

Model Doing High Kicks During Fashion Photo Shoot by rocketclips

Pro-Tip: It’s more about the process and the attitude, rather than the focus being on the clothes. With that said, the clothes should be as contemporary as possible. Avoid fashion trends that can be fleeting. Get coverage with a variety of angles on your subject. Other than a model, a band, athlete, or “celebrity” type would work well.

Casting Considerations: Gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: FASHIONP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Photographer and Fashion Model in Photo Shoot by moodboard