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Creative Brief: Business Seminar
Keyword Code: BUSSEMP5BRIEF
Business shoots can cover a wide variety of themes, from telecommuting to small business to a corporate boardroom meeting. Based on search results in the Pond5 marketplace, the business seminar is a popular theme in this category that’s also in need of a modern reboot.
Shot-List Thought-Starters
• Business speaker behind podium speaking to audience
• Business speaker behind podium using projection screen to illustrate a concept
• Focus on attentive audience
• Audience members raising hands
• Speaker picking an audience member for a question
• Individual and group portraits
• Audience members texting and writing notes
• Audience members picking up access badges
• Audience members networking at venue
Suggested Keywords: Education, Communication, Strategy, Inspiration, Development, Entrepreneur
Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions
Business Presentation Seminar Event by multifocus
Pro-Tip: Capturing a variety of angles and perspectives from both the speaker and audience positions are key to a successful shoot. A candid or editorial-style camera approach could work as an added perspective to that of a participant.
Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.
Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
Submission Checklist:
• Remember to tag your clips with the keyword code: BUSSEMP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords
Top image: Business People in Audience at Conference by caiapond5
Creative Brief: Windows and Glass
Keyword Code: WINGLASSP5BRIEF
Combining a glass or a transparent element in your business shots, whether it’s a glass partition or a window, is a sure path to grabbing a buyer’s attention.
Shot-List Thought-Starters
• Reflection (cityscape, nature) on businessperson gazing out window
• Reflection (cityscape, nature) on businessperson texting, laptop
• Businessperson gazing out office window at city, nature – both indoor and outdoor camera perspectives
• Conference meeting shot through or dollying past glass partition
• Conference meeting shot through window from outdoor camera perspective
• Wide shot of businessperson or people walking or standing in corridor past large glass windows; silhouettes can also work
• Businesspeople seen through glass partition or window working on strategy
• Portraits – individual and group
Suggested Keywords: Transparency, Vision, Contemplation, Concentration
Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions
Diverse Business Team in Late Night Boardroom Meeting by hotelfoxtrot
Pro-Tip: Make the environment feel natural and authentic by avoiding industry cliches, such as high-key lighting, programmed gestures, and forced emotions among your talent. Tone down the actions of your talent and shape an environment that feels real.
Casting Considerations: Gender, age, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.
Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
Submission Checklist:
• Remember to tag your clips with the keyword code: WINGLASSP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords
Top image: Business People Drawing Graph on Window by caiapond5
Creative Brief: Press Conference
Keyword Code: PRESSCONP5BRIEF
Visuals of a press conference can be peppered with quite a few strong concepts that work outside of the literal representation of the event. These images can be used to promote a variety of different messages, which can potentially expose this specific work to more clients and more sales.
Shot-List Thought-Starters
• Actor speaking seated behind desk or standing with a variety microphones arranged on desk or podium
• Actor speaking outdoors responding to a question behind reporters’ microphones, recorders, and mobile phones
• Reporter raising hand and asking a question
• Actor pointing to reporter with raised hand
• Actor deciding who to choose for a question among a few raised hands
• Actor getting advice whispered in ear from assistant before answering reporter’s question
• Photographers taking photos at press conference (with and without flashes from cameras)
• Portraits – individual
• Close-up of microphones
Suggested Keywords: Technology, Media, Journalism, Press Conference, Communication, Information, Interview, Persuasion, Announcement
Typical Users: Political Campaigns, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Public Service Announcements, Documentary Films, Fiction and Nonfiction Episodic Television, Entertainment Industry
Press Conference, Close-Up by VIAFilms
Pro-Tip: Casting and revolving talent that represents a politician, a celebrity, an athlete, and so on can stretch your shoot to hit a variety of important targets, including those related to entertainment.
Casting Considerations: Gender, age, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.
Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
Submission Checklist:
• Remember to tag your clips with the keyword code: PRESSCONP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords
Top image: Man and Woman at Desk with Microphones And Documents by fStopImagesGmbH
A Beginner’s Guide to All-in-One Editing With DaVinci Resolve 15
Blackmagic Design’s DaVinci Resolve is currently the only software that allows you to edit, create motion graphics and VFX, mix audio, and, color grade from start to finish.