Creative Brief: Business Seminar

Keyword Code: BUSSEMP5BRIEF

Business shoots can cover a wide variety of themes, from telecommuting to small business to a corporate boardroom meeting. Based on search results in the Pond5 marketplace, the business seminar is a popular theme in this category that’s also in need of a modern reboot.

Shot-List Thought-Starters

• Business speaker behind podium speaking to audience
• Business speaker behind podium using projection screen to illustrate a concept
• Focus on attentive audience
• Audience members raising hands
• Speaker picking an audience member for a question
• Individual and group portraits
• Audience members texting and writing notes
• Audience members picking up access badges
• Audience members networking at venue

Suggested Keywords: Education, Communication, Strategy, Inspiration, Development, Entrepreneur

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions

Business Presentation Seminar Event by multifocus

Pro-Tip: Capturing a variety of angles and perspectives from both the speaker and audience positions are key to a successful shoot. A candid or editorial-style camera approach could work as an added perspective to that of a participant.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: BUSSEMP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Business People in Audience at Conference by caiapond5

Creative Brief: Windows and Glass

Keyword Code: WINGLASSP5BRIEF

Combining a glass or a transparent element in your business shots, whether it’s a glass partition or a window, is a sure path to grabbing a buyer’s attention.

Shot-List Thought-Starters

• Reflection (cityscape, nature) on businessperson gazing out window
• Reflection (cityscape, nature) on businessperson texting, laptop
• Businessperson gazing out office window at city, nature – both indoor and outdoor camera perspectives
• Conference meeting shot through or dollying past glass partition
• Conference meeting shot through window from outdoor camera perspective
• Wide shot of businessperson or people walking or standing in corridor past large glass windows; silhouettes can also work
• Businesspeople seen through glass partition or window working on strategy
• Portraits – individual and group

Suggested Keywords: Transparency, Vision, Contemplation, Concentration

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions

Diverse Business Team in Late Night Boardroom Meeting by hotelfoxtrot

Pro-Tip: Make the environment feel natural and authentic by avoiding industry cliches, such as high-key lighting, programmed gestures, and forced emotions among your talent. Tone down the actions of your talent and shape an environment that feels real.

Casting Considerations: Gender, age, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: WINGLASSP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Business People Drawing Graph on Window by caiapond5

Creative Brief: Press Conference

Keyword Code: PRESSCONP5BRIEF

Visuals of a press conference can be peppered with quite a few strong concepts that work outside of the literal representation of the event. These images can be used to promote a variety of different messages, which can potentially expose this specific work to more clients and more sales.

Shot-List Thought-Starters

• Actor speaking seated behind desk or standing with a variety microphones arranged on desk or podium
• Actor speaking outdoors responding to a question behind reporters’ microphones, recorders, and mobile phones
• Reporter raising hand and asking a question
• Actor pointing to reporter with raised hand
• Actor deciding who to choose for a question among a few raised hands
• Actor getting advice whispered in ear from assistant before answering reporter’s question
• Photographers taking photos at press conference (with and without flashes from cameras)
• Portraits – individual
• Close-up of microphones

Suggested Keywords: Technology, Media, Journalism, Press Conference, Communication, Information, Interview, Persuasion, Announcement

Typical Users: Political Campaigns, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Public Service Announcements, Documentary Films, Fiction and Nonfiction Episodic Television, Entertainment Industry

Press Conference, Close-Up by VIAFilms

Pro-Tip: Casting and revolving talent that represents a politician, a celebrity, an athlete, and so on can stretch your shoot to hit a variety of important targets, including those related to entertainment.

Casting Considerations: Gender, age, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PRESSCONP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Man and Woman at Desk with Microphones And Documents by fStopImagesGmbH