Creative Brief: Boxing


With its focus on training, competition, perseverance, and discipline, boxing is a sport that’s loaded with conceptual ideas that bleed much further into themes beyond its literal interpretation.

Shot-List Thought-Starters

• Shadow boxing
• Throwing fists toward camera
• Hitting bag
• Jump roping
• Training with battle rope
• Situps/pushups
• Boxer portraits
• Boxer hitting pads
• Wrapping/taping hands

Suggested Keywords: Toughness, Energy, Preparation, Dedication, Aggression, Competitiveness, Strength, Endurance

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Food and Beverage Industry

4K Boxer Training with Punching Bag in Urban Gym by hotelfoxtrot

Pro-Tip: Cast another boxer for sparring and training, if possible. Get coverage with a variety of angles on your subject with varied camera speeds.

Casting Considerations: Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: BOXINGP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Hispanic Boxer Warming Up by blendimages5