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Creative Brief: Couple Camping

Keyword Code: CAMPP5BRIEF

 
A couple on vacation discovers fun and adventure as they pitch a camp in nature’s great expanse — there’s no better or more attractive primary category than travel. Of course, there’s quite a bit of travel imagery out there, but that doesn’t mean that we don’t always need more.
 

Shot-List Thought-Starters

• Couple putting up a tent
• Couple sitting by a fire talking, eating, roasting foods such as sausages, marshmallows
• Couple hiking
• Couple relaxing on a hammock together and individually
• Couple engaged in an activity such as canoeing, swimming, surfing
• Portraits

 
Suggested Keywords: Recreation, Idyllic, Freedom, Healthy Lifestyles, Relaxation, Togetherness

Typical Users: Retail Industry, Travel Industry, Insurance Companies, Credit Cards, Financial Investment, Tourism Services
 

Slow-Motion Portrait of Young Hiker in Norway by AilaImages
 
Pro-Tip: Embrace the light. Subjects that primarily take place outdoors are prime for using natural light. Add a dog for extra credit. In addition, it’s important to remember that all ages are important when considering your casting choices.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: CAMPP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Couple Camping on Beach by TetraImages

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Creative Brief: Cafe Culture

Keyword Code: CAFECULP5BRIEF

 
Cafes have become the freelancer’s paradise. Cafe culture — especially with the ubiquity of wifi — provides some consistency of a “third place” (not home and not workplace) to gather. In most cases, cafes provide the basics: a place to sit, power, and internet. And of course, coffee.
 

Shot-List Thought-Starters

• Proprietor/employee making coffee/espresso/cappuccino on machine
• Handing coffee to customer
• Customer giving credit card to proprietor/signing tablet for transaction.
• Man/woman sipping coffee working on laptop/texting on smart phone, tablet
• Man/woman sipping coffee, reading magazine, book, newspaper
• Portraits

 
Suggested Keywords: Wireless Technology, Communication, Concentration, Tranquility, Independence, Connection

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial Institutions
 

Man Using Touchscreen Tablet in Cafe by AilaImages
 
Pro-Tip: Utilizing areas of the cafe or changing up your setting can provide innumerable angles and concepts, such as placing your talent in big comfortable chairs and couches for a more relaxed vibe or at a communal table for those who want to strike up spontaneous dialogue or collaborate on work projects. (Beware of logos.)

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: CAFECULP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Woman With Headphones at Laptop in Cafe by caiapond5

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Creative Brief: Bullying

Keyword Code: BULLYP5BRIEF

 
An image can be more impactful than hundreds of words — especially when it’s used to raise awareness of an important issue like bullying. If you’re focused primarily on the positive side of identifying concepts and subjects to create, you may miss out on projects with necessary narratives that represent the other side of things.
 

Shot-List Thought-Starters

• One youth or group of youths verbally bullying another youth
• Group of youths leaving someone out
• Bully hitting/kicking/pinching another youth
• Bully spitting on another youth
• Bully tripping/pushing another youth
• Bully taking or breaking another youth’s possessions
• Bully making mean or rude hand gestures
• Portraits

 
Suggested Keywords: Social Issues, Harassment, Intimidation, Threats, Domination, Exclusion, Anxiety, Despair

Typical Users: Public Service Announcements, Political Campaigns, Documentary Films, Broadcast News
 

Teen Bullying by benjikat
 
Pro-Tip: A variety of locations can provide the right location for your scenes. While most reported bullying happens in a school building, a significant percentage also happens in places like on the playground or on the bus. It can also happen traveling to or from school and in the youth’s neighborhood.

Casting Considerations: Ages 5 to 17 years, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: BULLYP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Lonely Kid on the School Buse by SkywardKick