Creative Brief: Airport Security


Airport security is a solid concept and a theme that has a very long shelf life. Obtaining access to a security checkpoint at a major airport can be extremely difficult, if not impossible, but if you decide to take it on, you’ll find your efforts worthwhile.

Shot-List Thought-Starters

  • Commuters removing and putting laptops and shoes into plastic bins
  • Airport security officer Using a handheld metal detector
  • Airport security officer examining x-ray of baggage on monitor
  • Airport security officer putting on plastic gloves
  • Police dog sniffing contents of a suitcase
  • Airport security officer viewing commuter’s passport
  • Portraits of airport security staff

Suggested Keywords: Security, Safety, Examination, Surveillance, Travel, Occupation

Typical Users: Political Ads, Documentary Films, Television Programming, Feature Films, Financial Institutions, Security Companies

Passenger Items in TSA Airport X-Ray Bins by ODesigns
Pro-Tip: Try to find a local airport with less traffic, or stage your shots in an alternative facility or studio that can be “cheated” as an airport security checkpoint with close-ups and props.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:

  • Please check what content already exists in the Pond5 marketplace
  • Think about a visual approach that will result in new and fresh footage

Submission Checklist:

  • Remember to tag your clips with the keyword code: AIRPORTP5BRIEF
  • Have all property and model releases filled out and submitted
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords

Top image: Passengers in Airport Security Check by WavebreakMedia