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Creative Brief: Farmers Market

Keyword Code: FARMMARKP5BRIEF

 
Sunny days, fresh produce, delicious recipes — these are just a few reasons why we love our local farmers market. In the US alone, the number of farmers markets increased from 2,000 in 1994 to more than 8,600 in 2019. These markets provide a place to meet and chat with neighbors, as well as a place to enjoy an outdoor walk while getting needed groceries.
 

Shot-List Thought-Starters

• Shoppers and vendors weighing produce/fruits
• Shoppers smelling/squeezing produce/fruits
• Shoppers choosing fresh produce, bread, cheese, meats
• Shoppers purchasing fresh produce, bread, cheese, meats
• Shoppers meeting and chatting with friends/neighbors
• Portraits of both consumers and vendors

 
Suggested Keywords: Organic Foods, Healthy Foods, Choice, Shopping, Freshness

Typical Users: Food and Beverage, Banking, Investment and Financial institutions, Tech Companies, Healthcare Providers
 

Young Farmer Selling Fresh Vegetables by pressmaster
 
Pro-Tip: Adding scenes with talent texting or reading messages on their phones is an extra plus.

Casting Considerations: Early 20s to 70s, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: FARMMARKP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Woman Smelling Fresh Orange at Market Stall by cavanimages

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Creative Brief: Record Shopping

Keyword Code: RECORDP5BRIEF

 
Should we all dust off our old record players to prepare for the future of music? You bet. Vinyl album sales in the United States have grown for the 13th consecutive year. In 2018, 16.8 million LPs were sold in the United States, up 14.6 percent compared to 2017. The theme of record shopping is also peppered with invaluable concepts that reach far beyond the subject matter.
 

Shot-List Thought-Starters

• Shopper shuffling through records in bin
• Shopper removing record from sleeve to examine the record’s condition
• Shopper listening to record at the store’s listening station
• Shopper paying for the record
• Portraits of both shopper and vendor

 
Suggested Keywords: Choice, Collector, Examining, Shopping, Retail

Typical Users: Telecommunications Industry, Banking, Investment and Financial Institutions,Tech Companies, Credit Card Companies
 

Couple At Record Store Sidewalk Sale by TheStacks
 
Pro-Tip: Owners of small businesses are always looking for content that they can use on their websites and for other marketing purposes. Offering to provide your content for free to the record shop owner in exchange for a property release is beneficial to both parties.

Casting Considerations: Teens to 60somethings, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: RECORDP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Young Man Searching Through Records by fStopImagesGmbH

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Creative Brief: Home Recording Studio

Keyword Code: HOMERECP5BRIEF

 
Inexpensive technologies have made recording music at home much more feasible in the last decade. The concepts in portraying a theme such as this will reach far beyond the subject of a musician recording at home, which translates to more sales from more buyers outside of a music related market.
 

Shot-List Thought-Starters

• Wide shot of home studio with and without talent.
• Musician plugging instrument or midi controller in audio interface or USB port.
• Musician playing instrument or midi controller (wide and close-up)
• Musician using mouse to navigate through music software
• Musician singing into microphone
• Portrait of musician in home studio

 
Suggested Keywords: Creativity, Technology, Innovation, Uniqueness, Originality

Typical Users: Banking and Investment, Telecommunication Companies, Food and Beverage, Credit Card Companies, Entertainment Industries, Retail
 

Young Musician Composes and Records Music by barselona_dreams
 
Pro-Tip: Quite a bit of stock imagery is devoid of life with regard to the environments where people live and work. The idea of stripping away the character of a location only reaffirms the clichés of minimally styled sets that appear unlived in. By subtracting too many things from your set to create a minimal environment, you remove a major character from your story: the location. With that said, avoid any copyrighted products and logos.

Casting Considerations: Teens to 50somethings, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: HOMERECP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Musician Recording Music by caiapond5

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Music Briefs: Soca, Reggae, Hawaiian Music, Sitcom Themes

This month, we’re going global with our music briefs, bringing you a number of styles from around the world that have been in demand in our marketplace. Perhaps with summer on the way, it’s not surprising that people are looking for brighter vibes, so take your pick from soca, instrumental reggae, or Hawaiian vibes and give the people what they crave. Or bring it back home and channel your favorite retro sitcoms, because nostalgia never goes out of style.

Once you’ve completed your work, a unique code can be applied to each track – just add the code (provided at the top of each brief) to your keyword tags when you upload. That way, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, just email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.
 

Reggae Instrumentals

We want to hear your take on classic, mid-tempo, deep bass, offbeat guitar roots reggae. Don’t be afraid to throw some dubby delay in there!

  • KEYWORD CODE: REGGAEAPRIL19
  • SUGGESTED KEYWORDS: reggae, Jamaica, rasta, weed, dub, dreadlocks, ska, spliff, summer, caribbean, island

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    Hawaiian Music

    Mahalo! We’re looking for authentic-sounding tracks utilizing ukulele, nose flute, and slack-key guitar. Be sure to mix up the tempos!

  • KEYWORD CODE: HAWAIIAPRIL19
  • SUGGESTED KEYWORDS: Hawaii, island, ukulele, tropical, clam, leai, palm tree, travel, honeymoon, sun, sunny

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    Soca Music

    Get into the groove with some bouncy, upbeat Caribbean tunes! Soca fuses latin, soul, calypso, and West African rhythms.

  • KEYWORD CODE: SOCAAPRIL19
  • SUGGESTED KEYWORDS: soca, carnival, festive, caribbean, trinidad, tobago, upbeat, party, groove

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    Sitcom Themes

    Relive the days of the classic multi-camera sitcom by leaning into some sweet ‘70s and ‘80s sounds. Make sure you end your cue with a nice flourish — the cheesier, the better!

  • KEYWORD CODE: SITCOMAPRIL19
  • SUGGESTED KEYWORDS: sitcom, half-hour comedy, 70s, 80s, cheesy, fun, funny, comical

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    Don’t Forget:

    Take advantage of the 50 keyword limit and add both broad and specific keywords, but no recognizable band or artist names,please!

    We also encourage you to submit :15 and :30 versions of these tracks for social-media use.
     
    Top image: Little Boy Playing Ukulele at the Beach by cppzone