Creative Brief: Professional Baseball


Baseball is not only “America’s pastime,” but has also become a pastime for many other countries across the globe — recently gaining notable traction in China, among others. Similar to other sports-based subjects, the concepts embedded in a baseball shoot reach further beyond the literal interpretations of the sport.

Shot-List Thought-Starters

• Batter hitting ball
• Close up of ball hitting the bat
• Batter striking out
• Umpire calling strike three
• Catcher giving signals
• Pitcher rotating a baseball behind his back – finding pitch
• Pitcher winding up and delivering pitch
• Coach or player arguing with umpire
• Runner sliding into base (safe)
• Runner sliding into base, tagged out
• Outfielder running toward the fence – leaping and catching the ball
• Outfielder running toward fence – stopping – home run
• Ball going over the fence
• Outfielder catching a fly ball
• Portraits

Suggested Keywords: Competition, Concentration, Success, Failure, Accuracy, Anticipation, Focus

Typical Users: Banking and Investment Companies, Telecommunication Companies, Internet Services, Credit Card Companies, Entertainment and Media Industries

Baseball Player in Action by haizon
Pro-Tip: As much as an authentic portrayal of sports games is needed, capturing an individual athlete in a highly stylized studio shoot is equally attractive.

Casting Considerations: Race diversity. Real athletes will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PROFBASEP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Pitcher Throwing Baseball by TetraImages