Month: June 2019

Keyword Code: DINPARTYP5BRIEF

 
Although it’s extremely important to be aware of the latest trends that resonate with buyers, a subject such as a dinner party between friends never goes out of style.
 

Shot-List Thought-Starters

• Overhead of friends at dining table
• Serving and passing trays and dishes of food
• Talking, whispering, and laughing
• Eating and drinking
• Portraits
• One guest feeding another
• Taking photos of each other
• Toasting
• Wide establishing shots
• Uncorking and pouring wine

 
Suggested Keywords: Friendship, Togetherness, Celebration, Relaxation, Enjoyment, Romance

Typical Users: Food and Beverage, Investment and Financial Institutions, Credit Card Companies, Insurance Companies
 

Friends Enjoying Outdoor Dinner by PoorBear
 
Pro-Tip: Lifestyle content can easily look contrived. How you cast your talent is essential to the success of your shoot. It’s too easy to shoot stereotypes associated with concepts related to families, friends, couples, or individuals. Your talent should be chosen based on how naturally their actions translate on camera. Keep in mind that “real” body types will pay dividends as long as your talent is real but telegenic.

Casting Considerations: Late 20s to 70somethings, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: DINPARTYP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Woman Passing Plates to Friends at Party by cavanimages

Keyword Code: MULTIGENP5BRIEF

 
Capturing a multi-generational family is an evergreen theme and an essential subject to have in both your video and photography collection. This subject is high in demand and always in need of refreshing.
 

Shot-List Thought-Starters

• Multi-generational portrait
• Overhead of family at dining table
• Serving and passing trays and dishes of food
• Talking, whispering, and laughing
• Eating and drinking
• Taking photos
• Toasting
 
Suggested Keywords: Multi-Generational, Family, Connection, Diversity, Togetherness, Enjoyment

Typical Users: Banking and Investment, Healthcare Products, Telecommunication Companies, Pharmaceutical Companies, Food and Beverage, Insurance Providers, Credit Cards
 

Happy Family Having Lunch and Toasting by Wundervisuals
 
Pro-Tip: The titles that you create for your work in the Pond5 marketplace carry a heavier weight and rank higher in our search engine than the clip’s description or keywords. “Multi-generational” and “family” should be the most important words in the title for this subject.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: MULTIGENP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Family Serving Christmas Dinner by caiapond5

Keyword Code: FAMDINP5BRIEF

 
“Family” is a top search term in the Pond5 marketplace, so any scenarios that involve people interacting with their loved one is a good idea. Depicting a middle-class family at dinner in any culture is a prime subject and always in high demand.
 

Shot-List Thought-Starters

• Setting the table
• Passing food dishes to family members
• Family engaged in conversation
• Tasting foods
• Portraits – individual and group

 
Suggested Keywords: Togetherness, Enjoyment, Bonding, Listening, Cheerful

Typical Users: Food and Beverage, Investment and Financial Institutions, Credit Card Companies, Insurance Companies
 

Girl Eating Dinner With Her Family at Home by Uberstock
 
Pro-Tip: Cover all aspects involved with a sit-down dinner, from preparation to washing the dishes — but more importantly, keep it real. Authenticity is a stylized aesthetic to topple the notion that advertising is fiction. The “genuine article” in relation to brand-related advertising can best be described as visual content that represents a realism that falls somewhere between what is authentic and what is staged.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: FAMDINP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Family Setting the Table for Dinner by PhotoAlto