Creative Brief: Family Dinner at Home


“Family” is a top search term in the Pond5 marketplace, so any scenarios that involve people interacting with their loved one is a good idea. Depicting a middle-class family at dinner in any culture is a prime subject and always in high demand.

Shot-List Thought-Starters

• Setting the table
• Passing food dishes to family members
• Family engaged in conversation
• Tasting foods
• Portraits – individual and group

Suggested Keywords: Togetherness, Enjoyment, Bonding, Listening, Cheerful

Typical Users: Food and Beverage, Investment and Financial Institutions, Credit Card Companies, Insurance Companies

Girl Eating Dinner With Her Family at Home by Uberstock
Pro-Tip: Cover all aspects involved with a sit-down dinner, from preparation to washing the dishes — but more importantly, keep it real. Authenticity is a stylized aesthetic to topple the notion that advertising is fiction. The “genuine article” in relation to brand-related advertising can best be described as visual content that represents a realism that falls somewhere between what is authentic and what is staged.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: FAMDINP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Family Setting the Table for Dinner by PhotoAlto