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Music Briefs: Gospel, Training Montage, Medieval, Gregorian Chants

In an effort to help you achieve even more success, we’re working hard to identify some of the upcoming trends in our marketplace. Each month, we’ll be listing some of the most popular search terms for music that’s underrepresented in our catalog, allowing you to get inspired while filling gaps in our collection.

Once you’ve completed your work, a unique code can be applied to each track — just add the code (provided at the top of each brief) to your keyword tags when you upload. That way, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

Here’s what’s been recently in demand in music at Pond5:
 

Gospel

Try to evoke the spirit of a Sunday service with uplifting organ and a soulful groove. Bonus points if you can add a choir!

  • KEYWORD CODE: GOSPELJULY19
  • SUGGESTED KEYWORDS: gospel, uplifting, church, choir, Sunday, faith, hopeful, soulful

 

Training Montage

Picture pumping iron, hitting the bag, jumping rope, and breaking a sweat, all set to a fiery guitar solo over classic 80s mid-tempo workout rock.

  • KEYWORD CODE: TRAININGJULY19
  • SUGGESTED KEYWORDS: 80s montage, workout, boxing, training, guitar solo, eighties, sweat

 

Medieval Acoustic Music

We’re also looking for predominantly acoustic tracks featuring lutes and flutes based in the European baroque tradition.

  • KEYWORD CODE: MEDIEVALJULY19
  • SUGGESTED KEYWORDS: medieval, renaissance, lute, flute, European, baroque, gothic, pre-15th century, middle ages

 

Gregorian Chants

Go for calm chanting (ideally in Latin), either a cappella or combined with an ambient background to create a mysterious spiritual atmosphere.

  • KEYWORD CODE: CHANTSJULY19
  • SUGGESTED KEYWORDS: chanting, Gregorian, monks, praying, religious, mysterious, pre-15th century, church, new age, peaceful, choral, sacred

 
Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords (but no recognizable band or artist names, please)!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Top image: Funny Nun With Red Guitar by Elnur

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How to Repurpose Your Videos for Social Media

Whether you’re trying to tell a story, share a vision, raise brand awareness, teach people something, or sell a product (or a combination of the above), video can be the most effective medium for getting your message across. But considering how much content is being created these days, there’s a lot more that goes into getting your video seen than just putting it online.

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Creative Brief: Sonic Healing

Keyword Code: SONICP5BRIEF

 
Actors wearing headphones are often portrayed dancing, swaying, or nodding to a rhythm or beat. Although these types of clips are always in high demand, it’s important to add another theme to explore. Sound, vibration, intonation, and music to heal the body and mind has become a growing alternative to the more traditional practices of healthcare.
 

Shot-List Thought-Starters

• Very relaxed subject either reclining or sitting wearing headphones at home, spa, or yoga studio
• Sonic therapist using Tibetan or crystal singing bowls, with or without patient
• Relaxed subject wearing headphones in stressful environment, such as subway platform during rush hour, subway car, bus, office

 
Suggested Keywords: Relaxation, Rejuvenation, Introspection, Sonic Therapy, Balance, Detoxify, Restore, Transformation, Wellness, Meditation, Stimulation

Typical Users: Healthcare and Wellness Companies, Investment and Financial Institutions, Insurance Companies, Technology Companies, Entertainment Industries
 

Tibetan Singing Bowl by voxmood
 
Pro-Tip: Casting real people can be a challenge — the challenge being that your real person must possess qualities that are highly appealing for video. Authenticity demands that you take an attitude with your work that coats the banalities of everyday life with an aspirational gloss.

Casting Considerations: All ages, gender and race diversity

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: SONICP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Senior Man With Headphones Listening to Music and Reclining by caiapond5

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Creative Brief: Sleep Cycle

Keyword Code: SLEEPP5BRIEF

 
From premium mattresses and pillows to prescription and OTC sleep medications, apps, and sound machines, sleep is a $28 billion industry in the US alone. Themes that relate to sleep and wellness are also evergreen concepts that are consistently in high in demand, and always in need of refreshing.
 

Shot-List Thought-Starters

• Making a bed with fresh sheets, fluffing pillows
• Setting an alarm clock, setting alarm on smart phone
• Taking a sleeping pill
• Switching off the light
• Close-up of actor(s) in deep and rested sleep.
• Wide shot and overhead of actor(s) in deep and rested sleep.
• Close-up of actor(s) with insomnia struggling to sleep
• Wide shot and overhead of actor (s) with insomnia struggling to sleep
• Reaching over to turn off an alarm clock or smart phone
• Close-up of actor(s) waking up refreshed.
• Wide shot and overhead of actor(s) in deep and rested sleep waking up and stretching
• Actor checking messages and email on phone

 
Suggested Keywords: Rest, Comfort, Relaxation, Rejuvenation, Restoration, Transformation, Wellness, Dreaming, Insomnia, Restlessness

Typical Users: Retail Industry, Pharmaceutical and Wellness Industries, Food and Beverage, Investment and Financial Institutions, Credit Card Companies, Insurance Companies, Tech Companies
 

Young Sleeping Couple in Bed by Wundervisuals
 
Pro-Tip: Do your best to cast real people. This approach will pay dividends in the end, as clients are constantly searching for authenticity within our collection. Your talent should also be chosen based on how naturally their actions translate on camera. Keep in mind that casting “real” body types will be worth the effort, as long as your talent is telegenic.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: SLEEPP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Close-Up of Woman Laying in Bed by blendimages

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Creative Brief: Climbing Gym

Keyword Code: CLIMBP5BRIEF

 
Google Trends shows an increased interest for indoor climbing based on web search data, with the search term “climbing gym” on a steady rise over the past five years in the US. Meanwhile, the indoor climbing industry in North America is poised to break the billion-dollar revenue mark in 2021. In addition, the concepts associated with the activity are rich and reach far beyond the literal interpretations of the activity.
 

Shot-List Thought-Starters

• Climber getting geared up with harness, lead rope, chalk bag, carabiner, and belay
• Chalking hands
• Climber reaching and gripping hold
• Climber attaching a belay rope
• Climber belaying another climber
• Climber free-soloing
• Climber reaching the “summit”
• Climber rappelling
• Portraits

 
Suggested Keywords: Preparation, Concentration, Focus, Determination, Skill, Technique, Agility, Climbing Gym, Bouldering

Typical Users: Food and Beverage, Investment and Financial Institutions, Credit Card Companies, Insurance Companies, Healthcare and Pharmaceutical Industries, Retail Industries.
 

Young Woman Rock Climbing at Gym by ActiveStock
 
Pro-Tip: There are two sides to every story. If you’re focused primarily on the positive side of identifying concepts, it’s possible you may miss out on projects with narratives that represent the other side of things. For instance, a climber slipping or losing a grip on a hold can be just as important as the “success” or hero shots. Getting a shot or two that demonstrates failure or frustration can round out your story and potentially increase your sales.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: CLIMBP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Determined Athlete Climbing on Rock Wall at Gym by cavanimages