Creative Brief: Baby on Board

Keyword Code: BABYP5BRIEF

Milestones are significant events that occur in one’s lifetime, and there’s no greater milestone than bringing a new life into the world. Pond5 needs clips that demonstrate the time leading up to birth, as well as all of the baby’s first moments. These visuals are enormously popular in commercial advertising and increase in importance during turbulent times — which translates to an increase in requests to convey closeness, security, love, and other concepts related to a softer tone and spirit.

Shot-List Thought-Starters

  • Pregnancy: Scenes showing a couple expecting a child, tender moments demonstrating hope and anticipation, setting up a nursery
  • Childbirth: Checking into a maternity ward, being handed a newborn for the first time, looking at a baby through nursery window, babies in incubators
  • Breastfeeding
  • First Steps: A baby being guided by parents, falling into parents’ arm, or attempting to walk and falling on their backside
  • Babies being comforted or consoled
  • Pushing baby in a stroller
  • Safety: Baby being secured into a car seat

Suggested Keywords: Baby, Family, First Steps, Birth, Love, Pride, Compassion, Happiness, Security, Innocence, New Beginning, Milestones, Tenderness, Care, Lifestyle

Typical Users: Healthcare, Insurance, Banking and Finance, Credit Cards, Telecommunication, Utilities

Mother Cuddling Baby Daughter At Home In Front Of Window by monkeybusinessimages
Pro-Tip: Consider using more graphic shots to illustrate your concept, such as an inked baby foot or baby’s hand wrapped around an adult’s finger. In addition, tight close-up shots on babies’ expressions are always needed. Also, shoot both real-time and slow motion to give the end user even more options.

Casting Considerations: Diversity is always important to keep in mind for lifestyle shoots. Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot. Read more in our post on authenticity and why it matters. Also, if you’re a parent, your own little ones are perfect casting opportunities!

Locations: Urban, Suburban, and Rural

Before You Shoot:

  • Please check what content already exists in the Pond5 marketplace
  • Think about a visual approach that will result in new and fresh footage

Submission Checklist:

  • Remember to tag your clips with the keyword code: BABYP5BRIEF
  • Have all property and model releases filled out and submitted
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords

Top image: Baby Boy (6-9 Months) Drinking Milk From Bottle, Portrait by westend61