Creative Brief: Milestones


Milestones are significant events that occur in one’s lifetime, and Pond5 needs images that demonstrate firsts, which signify change and progression. These images are enormously popular in commercial advertising and may take on a greater importance given recent world events — which translates to an increase in requests to convey closeness, security, love, and other concepts related to a softer tone and spirit.

Shot-List Thought-Starters

  • Learning to ride a bicycle – A child being guided by a parent as they ride solo for the first time
  • First date or Prom – Teenagers kissing for the first time on doorstep, holding hands, picking up girl or boy in front of house
  • First Day of School – A parent hugging a child as they turn toward school building or school bus
  • Graduations – Students (of all ages) receiving diplomas, tossing caps in the air, portraits with proud family
  • First Car – Parent handing over car keys to a teenage son/daughter, teenager holding up car keys
  • First Job – Person in their early 20’s sharply dressed, excitedly looking up at the business building of their first “real job”
  • First Home – Young homeowners standing by a “Sold” sign in front of their first home

Suggested Keywords: Firsts, Change, Milestones, Future, Independence, Courage, Excitement, Graduation, Ceremony, New Horizons, Accomplishments, Rituals, Lifestyle

Typical Users: Education, Insurance Companies, Telecommunication, Public Service Announcements, TV Promos, Finance and Banking Firms, Political Campaigns

Graduation Success, Happy Black College Graduate Female Hugged By Proud Mother by Imagine_Media
Pro-Tip: Capture multiple sequences with your subjects before, during, and after the main action of the shoot. This gives the end user the ability to license multiple shots to thread a story together about the subject/s, and gives you more earning potential! Also, shoot both real-time and slow motion to give the end user even more options.

Casting Considerations: Diversity is always important to keep in mind for lifestyle shoots. Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot. Read more in our post on authenticity and why it matters.

Locations: Urban, suburban, and rural

Before You Shoot:

  • Please check what content already exists in the Pond5 marketplace
  • Think about a visual approach that will result in new and fresh footage

Submission Checklist:

  • Remember to tag your clips with the keyword code: MILESTONESP5BRIEF
  • Have all property and model releases filled out and submitted
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords

Top image: Mom Teaches Son To Ride A Bike In The Park by Galitskaya