As the 2nd largest search engine in the world, YouTube is not just a place for hosting videos. And since it’s so important for getting your videos to be seen, it’s even more important that you optimize your videos to put them in the best position to be found.
Sport-themed footage is always a hot subject, whether you’re covering a professional or leisurely sport. Similar to our other primary categories, sport-related footage can illustrate strong concepts far beyond their literal representation. Sports concepts related to Success, Determination, Power, Endurance, Focus, Preparation, Precision, Achievement, and Teamwork are often used to target business themes in addition to athletic endeavors. A major need we have in this category is team sports, which is naturally a tough subject to shoot and avoid IP on clothing, uniforms, etc. If you can pull this off in an authentic looking way, you will see the rewards.
What to Create
Top themes and scenarios in sports
QUICK TIPS
Make the most of your sports shoot & maximize your sales potential
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches
Please remember to tag your clips with the keyword code: SPORTSP5BRIEF
Best Sellers
A collection of some of the best-selling sports clips on Pond5
Top image: Goalkeeper Defending Football by WavebreakMedia
Regardless of where you are in the world, it’s hard to ignore the politics and social issues that dominate news headlines. The demand for footage that illustrates politics, conflicts, riots, protests, voting, drug abuse, pollution and many other socially relevant topics only grows larger. Citizen journalism is a growing trend and presents an authentic view on these subject matters, and is a highly sought-after source of footage to help tell today’s headline stories.
What to Create
Top themes and scenarios in current events
Quick Tips
Make the most of your current events shoot & maximize your sales potential
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches
STEPS TO SUBMIT YOUR EDITORIAL CONTENT:
Best Sellers
A collection of some of the best-selling current events clips on Pond5
Top image: Womens Solidarity March In Toronto, Canada- Jan. 21, 2017 by romelo
Healthcare is one of the most important categories in our industry. Gaining access to a medical facility, however, can be challenging. Try securing real doctors, dentists, or medical professionals for your shoots. See if you can get footage of doctor’s offices, surgery rooms, or senior centers. Shots of medical equipment (stethoscopes, thermometers, EKG machines), home checkups, pregnant women, or people sick in bed all fit well with this topic. Remember, in reality, rooms are lit, not people. In stock, there’s a tendency for filmmakers to overuse high keys to light an environment, especially in medical shoots.
What to Create
Top themes and scenarios in medical & health
Quick Tips
Make the most of your medical & health shoot & maximize your sales potential
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches
Please remember to tag your clips with the keyword code: MEDHLTHP5BRIEF
Best Sellers
A collection of the best-selling medical & health clips on Pond5
Top image: Doctor Comforting Boy Laying In Hospital Bed by blendimages
Lifelong learning is a theme that is with us throughout our lives. We’re looking for content across this continuum, starting with children being taught to develop basic skills through creative play, social interactions, and introductory academics — all the way through secondary schooling, university studies, and even adult continued education. Conceptually, Education bleeds into other primary subjects beyond those we associate with the inside of a classroom. Education is a concept that has even more value, for example, if you can apply it to a business or lifestyle shoot.
What to Create
Top themes and scenarios in education
Quick Tips
Make the most of your education shoot & maximize your sales potential
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches
Please remember to tag your clips with the keyword code: EDUP5BRIEF
Best Sellers
A collection of some of the best-selling education clips on Pond5
Top image: Smiling Female Teacher Looking At Schoolgirl In Classroom by cavanimages
STEM (Science, Technology, Engineering and Math) is an evergreen category and has played a starring role in many of history’s greatest innovations, so there are a lot of stories to be told with this theme. Keep in mind that there’s a big push to encourage more females to enter this field, so you may want to consider this as you cast models for your shoot.
What to Create
Top themes and scenarios in science
Quick Tips
Make the most of your science shoot & maximize your sales potential
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches
Please remember to tag your clips with the keyword code: SCIENCEP5BRIEF
Best Sellers
A collection of the best-selling science clips on Pond5
Top image: Female Scientist Using Microscope In Laboratory by caiapond5
Technology has become an integral part of everyday life, so it’s important to capture this either as a standalone shoot or as part of a lifestyle or business shoot. Covering the latest versions of consumer equipment and devices is key, as they are constantly being updated with new models and cutting edge innovations. With that said, the challenge is to avoid any intellectual property (logos, etc) at all costs. Getting crafty with camera angles, masking a product’s logo, or having a model cover it with a finger or hand during the action are a few ways to avoid brand infringement.
What to Create
Top themes and scenarios in technology
Quick Tips
Make the most of your technology shoot & maximize your sales potential
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches
Please remember to tag your clips with the keyword code: TECHP5BRIEF
Best Sellers
A collection of some of the best-selling technology clips on Pond5
Top image: Server Room With Tower by WavebreakMedia
Urban skylines change quite rapidly, so no matter how many city shots we have, there are never enough fresh new angles and updates. Beyond the cityscapes, there are plenty of other themes you can capture. For instance, industry and transportation are important concepts to look out for, including ports and cargo ships, trains, freeways, public transportation, and stadiums. Urban and suburban neighborhoods that illustrate the personality of a city are important to capture as well.
What to Create
Top themes and scenarios in cities
Quick Tips
Make the most of your cities shoot & maximize your sales potential
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches
Please remember to tag your clips with the keyword code: CITIESP5BRIEF
Best Sellers
A collection of some of the best-selling cities clips on Pond5
Top image: France, Paris, Eiffel Tower At Dusk by RooMtheAgency
The age of mobile devices with high-quality cameras has made it easier than ever for anyone to capture footage of events as they unfold. In addition to the immediacy of citizens capturing content, data shows that viewers trust and like eyewitness accounts of newsworthy events more than footage produced by standard news crews. Pond5 has seen the demand for this kind of Citizen Journalist footage with its recently launched Editorial collection, and is actively seeking to add to it.
Types of Content to Capture:
Pro-Tips:
Safety is extremely important when capturing footage in circumstances that may be crowded, chaotic, and sometimes violent. Make sure to assess every situation and ensure that you can safely film as events unfold.
If you use your mobile phone, position it horizontally so that customers have maximum flexibility when using the footage.
Detailed and accurate metadata is crucial to include with Editorial content. Make sure to mention the date, location, and event information in your title and description. Relevant keywords are extremely important to include as well.
Womens March On Washington Protesters On January 21, 2017 In Washington, Dc by amgarwoo
Suggested Conceptual Keywords: rally, demonstration, protest, riot, chaos, parade, event, news, newsworthy, editorial, journalism, weather, disaster, politics, political, social issue, activism, eyewitness
Customers/Sectors: TV Programming, Documentary Films, Political Campaigns, News Outlets
Submission Checklist:
Top image: ‘march For Our Lives’ Anti-Gun Violence Rally by Gerry_Justice
Business shoots can cover a wide variety of themes, from telecommuting, small business, startups, shared co-working spaces, to a corporate boardroom meeting. How, what, and where we conduct business is constantly in flux, so it’s crucial to be aware of new terms and trends that can assist you in applying the most contemporary vision to your work.
What to Create
Top themes and scenarios in business
Quick Tips
Make the most of your business shoot & maximize your sales potential
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches
Please remember to tag your clips with the keyword code: BUSP5BRIEF
Best Sellers
A collection of some of the best-selling business clips on Pond5
Top image: Business People Having Brainstorming Session In Office by cavanimages
