Creative Brief: Client Requests – Lifestyle


We receive shot wish lists directly from clients on a regular basis. Similar requests from multiple customers often come up, especially in the lifestyle genre. These are great opportunities to create content that is needed across multiple industries. We’ve compiled the most recent lifestyle-driven shot list needs for your reference, and allow you to capture content that’s in-demand now, and are evergreen topics that will have lasting appeal.

Shot List:

  • A diverse group or couple driving in a car wearing fall / winter attire in an urban setting
  • Natural, candid clips of people using devices, for instance, mobile phones, tablets, etc.
  • More families of 3-4 using devices with tweens or teens
  • People in motion that are leaving some sort of “trail” or creating some sort of movement, for example, making waves in water, tire tracks in dirt, people tossing snow up in the air, people kicking up dust while running) – preferably in groups
  • Groups of people watching a movie together inside a theater
  • Service-members in military uniform. Lifestyle shots…not in combat. Could be video portraits, tidying up their uniform, lacing up boots, greeting family members.
  • Engineers interacting with equipment, for example, machinery, cell towers, data labs, etc)
  • Business people using their devices while traveling (mobile phones, tablets, computers, etc)
  • Small business owners using devices (mobile phones, tablets, mobile credit card machines)


Diversity is always important to keep in mind for lifestyle shoots. Keep it authentic and remember that life isn’t always shiny happy all the time. In addition to pleasant emotions, think about capturing a range of expressions including focused, determined, concerned, sad, etc.

Include the location in your metadata, especially if you’re filming outside. We’re increasingly getting requests from customers wanting to license & use content that’s captured in specific countries/regions.

Woman Using Her Mobile Phone And Looking Around While Traveling In A Cab by nataliefaye

Suggested Conceptual Keywords: Lifestyle, Diversity, Connections, Family, Technology, Phone, Internet, Devices, Groups, Business, Love, Friendship, Happiness, Innovation

Customers/Sectors: Telecommunication, Banking & Investment, Insurance, Technology, Credit Cards, Healthcare

Submission Checklist:

  • Please remember to tag your clips with the keyword code: CLIENTP5BRIEF
  • Keep it authentic! These clients are looking beyond ‘stocky’ material
  • Include model releases, and property releases when needed
  • No logos, brands, or IP may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords

Top image: still from Young Man Explaining Mobile Phone Internet To Boy At Home by Dualstock

Music Briefs: Fight Songs, The 90s, Black Metal, Drone

This month we’re looking for brassy fight songs, shiny 90s tunes, creepy black metal and shimmering drone.

Once you’ve completed your work, a unique code can be applied to each track – just add the code (provided in each brief) to your keyword tags when you upload. That way, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at


Fight Songs

Be true to your school and let ‘em hear it! Sprinkle some pomp and circumstance into your march and write an anthem for your team.

  • SUGGESTED KEYWORDS: fight song, march, school band, school, anthem, sports, team, battle, triumphant, attack extreme


The 90s

Close out the aughts with a look back twenty years to a glossier, more colorful time. Bouncy beats, major keys, and an emphasis on optimism.

  • SUGGESTED KEYWORDS: 90s, pop, slick, electronica, big beat, positive, confident, uplifting


Black Metal

Lo-fi and terrifying, with an emphasis on screaming, super distorted guitars, very fast tempos and a decidedly bleak, wintery atmosphere.

  • SUGGESTED KEYWORDS: black metal, lo-fi, creepy, scary, raw, corpse, extreme



Minimalist, meditative, with an emphasis on subtle harmonic variation.

  • SUGGESTED KEYWORDS: drone, ambient, minimalist, sustain, post-rock

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords (but no recognizable band or artist names please)!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
Top image: Adorable Child Playing At Guitar Close Christmas Tree, Traditional Suit by MEDIAIMAG