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Creative Brief: Politics

Keyword Codes: POLITICSP5BRIEF & CITIZENP5BRIEF

With so many global issues at stake — including the economy, climate change, healthcare, education, gun control, among others — the political scenes in many countries around the world are dominating headlines, as policies around these key topics are taking shape. This year in particular, there is a strong focus around the presidential election in the US and Brexit in the UK, and therefore, demand for video and still photography of political figures is at an all-time high.

Keep an eye out for events, rallies, speeches, and demonstrations happening in and around your area and capture them!

Types of Content to Capture:

  • Politicians leading speeches and rallies open to the public
  • Politicians on the campaign trail
  • Supporters holding signs of political candidates and key issues
  • Protesters against key political issues
  • Influential personalities speaking out on political & social issues

Key Figures:

    • Presidential Candidates (US) – Donald Trump, Joe Walsh, William Weld, Joe Biden, Bernie Sanders, Elizabeth Warren, Tom Steyer, Pete Buttigieg, Amy Klobuchar, Mike Bloomberg, Andrew Yang, Tulsi Gabbard
    • Speaker of the House of Representatives (US) – Nancy Pelosi
    • Congressional & Senate Candidates (US) – Alexandria Ocasio-Cortez & various
    • World Leaders – Boris Johnson, Vladimir Putin, Xi Jinping, Narendra Modi
    • Other Influential Personalities – Greta Thunberg, Hong Kong protestors, others who have a voice on key political & social issues

 

Rep. Alexandria Ocasio-Cortez Speaks At A Bernie Sanders Rally In Las Vegas by Chasecom

Pro-Tips:

There is a demand for both VIDEO and STILL PHOTOGRAPHY in this category.

First of all, safety is extremely important when capturing footage in circumstances that may be crowded, chaotic, and sometimes violent. Also, make sure to assess every situation and ensure that you can safely film as events unfold.

Moreover, if you use your mobile phone, position it horizontally so that customers have maximum flexibility when using the image or footage.

Furthermore, detailed and accurate metadata is crucial to include with Editorial content. Make sure to mention the date, location, and event information in your title and description. Relevant keywords are extremely important to include as well.
Suggested Conceptual Keywords: politics, political, social issue, activism, speech, campaign, supporters, rally, demonstration, protest, event, news, newsworthy, editorial, journalism, eyewitness

Donald Trump Exiting His Plane At Rally Of Supporters & Chanting Protesters by steveandlizdonaldson

5 STEPS TO SUBMIT YOUR EDITORIAL CONTENT:

  1. Include code CITIZENP5BRIEF in your keywords.
  2. Don’t forget to add any applicable conceptual keywords to the clips
  3. Send your content to curation and once the clips are approved, our collection team will track down your content.

Customers/Sectors: TV Programming, Documentary Films, Political Campaigns, News Outlet

Submission Checklist:

      • First of all, please remember to tag your clips with the keyword codes: POLITICSP5BRIEF & CITIZENP5BRIEF
      • Also, don’t forget to add detailed and accurate metadata capturing the date, location, and description of the event
      • Follow the steps to submit listed above to ensure that your content is included in our News & Archival editorial collection

Top image: US Flag and Capitol Building, Washington, DC by rabbit75_pon

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Music Briefs: Nursery Rhymes, Sci-Fi, Breaking News, Celtic Music

This month we’re looking for nursery rhymes, sci-fi, breaking news and Celtic music.

Once you’ve completed your work, a unique code can be applied to each track – just add the code (provided in each brief) to your keyword tags when you upload. That way, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Nursery Rhymes

Channel your inner two-year-old and give us your take on some Public Domain children’s classics.

  • KEYWORD CODE: NURSERYJAN20
  • SUGGESTED KEYWORDS: nursery rhyme, children, kids, toddler, infant, public domain, fun, classics

 

Sci-Fi

Explore the outer reaches of the universe and let your wildest, weirdest impulses run free. Take it easy on the theremin, though!

  • KEYWORD CODE: SCIFIJAN20
  • SUGGESTED KEYWORDS: space, planets, black holes, sci-fi, aliens, extra-terrestrials, weird, discovery

 

Breaking News

We interrupt this broadcast to bring you this very important :10 or :15 update!

  • KEYWORD CODE: NEWSJAN20
  • SUGGESTED KEYWORDS: news, breaking, update, interview, newsworthy, broadcast, television

 

Celtic Music

Traditional folk music from Western Europe with an emphasis on the fiddle, flute, banjo and bagpipes.

  • KEYWORD CODE: CELTICJAN20
  • SUGGESTED KEYWORDS: Celtic, Irish, Scottish, culture, folk, traditional

 
Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords (but no recognizable band or artist names please)!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Tags can be applied to existing tracks in your portfolio.
 
Top image: Young Woman In Comical Mask Playing The Guitar by Sergei_T

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Creative Brief: Watching TV at Home

Keyword Code: TVATHOMEP5BRIEF

We spend more time watching TV than any other activity we do at home other than sleep. Themes pertaining to people watching television hit a few of our top primary subjects, including entertainment and technology. Because of that, advertisers often use these types of images and clips to promote a network, entertainment and sports events, and products geared toward audiences of all ages. Also, watching TV isn’t limited to a traditional television set, as many people – especially millennials and younger – watch TV on smaller devices or engage on their smaller devices while they’re watching TV.

Shot-List Thought-Starters

• Family, couples, and individuals watching TV in the living or family room
• Couples, family, and individuals watching TV in bed
• Family, couples, and individuals watching TV in the kitchen
• Using the remote
• Using small devices while watching TV, for example, phone, tablet, etc.
• Watching TV on small devices
• Eating and drinking (avoid alcoholic beverages)

Suggested Keywords: Entertainment, Fun, Excitement, Connection, Togetherness, Leisure Activity, Technology

Typical Users: Food and Beverage Industries, Tech Services, Communications Industry, Entertainment Industries, Cable Networks

Family Sitting Together on Sofa and Watching TV by BigAppleVideo

Pro-Tip: Focus on getting unique angles. You may want to broadcast your own work on the TV to avoid copyright issues. Also, if you decide to show the TV screen, use a longer lens to blur out the images. Lastly, clients are always asking for a green screen in the TV frame.

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• First of all, please remember to tag your clips with the keyword code: TVATHOMEP5BRIEF
• Also, have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Young Couple Watching TV on Living Room Sofa by caiapond5

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Creative Brief: Going to the Movies

Keyword Code: MOVIEP5BRIEF

Adding entertainment concepts to your shoots is always a good idea for a top selling theme. Producing an entire shoot in a movie theatre that explores the theatre-going experience can potentially provide the blockbuster concept in your collection.

Shot-List Thought-Starters

• Groups, couples, and individuals watching a movie
• Exhibiting a range of emotions – laughter, sadness, joy, anticipation
• Purchasing tickets at ticket booth
• Usher accepting and ripping tickets from theater-goers
• Theater-goers eating popcorn, candy, and drinking soda
• Theater-goers wearing 3D glasses
• Texting during movie
• Audience wearing VR goggles

Suggested Keywords: Entertainment, Leisure Activity, Arts and Culture, Enjoyment, Performance, Recreation, Audience

Typical Users: Health Products, Sports TV Promos, Food and Beverage Companies, Credit Card Companies, Banking and Investing Firms

Theatre Audience Laughing at Comedy Show or Funny Movie by hotelfoxtrot

Pro Tip: For the most part, it wouldn’t be economically feasible to taker over a cinema for a photographer or filmmaker. Renting a theater could be very expensive, but a local playhouse, school auditorium, or well-dressed studio could be the perfect substitute, as long as you can re-create the right atmosphere.

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Also, think about a visual approach that will result in new and fresh footage

Submission Checklist:
• First of all, please remember to tag your clips with the keyword code: MOVIEP5BRIEF
• Also, have all property and model releases filled out and submitted
• Moreover, no logos or brands may be visible in any of the clips
• And finally, don’t forget to add any applicable conceptual keywords

Top image: Friends Watching Film In Movie Theater by moodboard

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Creative Brief: Sports Fans

Keyword Code: SPORTSFANP5BRIEF

A growing number of sports fans are using mobile devices to watch their favorite teams. And while the trend of accessing live sports on a mobile device is growing, there’s still also a high demand for imagery of the more traditional approach — fans watching games on a television set.

Shot-List Thought-Starters

• Friends watching a game on TV
• Family watching a game on TV
• Friends watching a game in a sports bar or pub
• Friends/Family celebrating victory around TV
• Friends/Family exhibiting defeat around TV
• Individual watching game on mobile device exhibiting emotions of victory and defeat
• Individuals watching game on mobile device at work
• Individual watching game on mobile device in car / public transport
• Individuals watching game in bed

Suggested Keywords: Entertainment, Wireless Technology, Victory, Defeat, Leisure Activity, Enthusiasm, Togetherness, Convenience, Enjoyment

Typical Users: Sports TV Promos, Food and Beverage Companies, Credit Card Companies, Internet Services, Television and Technology Manufacturers, Cable Companies, Telecommunication Companies

4K Group of Friends Watching Sports Game on TV by hotelfoxtrot

Pro Tip: Be aware of logos on both technologies and clothing. If you plan on showing the action on the display screen, the copyrighted images can’t be recognizable, unless you have the copyright or releases on the players and location. With that said, it’s best to avoid the display screen and focus on the actors.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Location: Home Interior, Bar or Pub, Car, Public Transport, Workplace

Before You Shoot:

• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:

• First of all, please remember to tag your clips with the keyword code: SPORTSFANP5BRIEF
• Also, have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Enthusiastic Sports Fans Cheering and Watching Game In Bar by caiapond5