Creative Brief: Working From Home

Keyword Code: WFHP5BRIEF

Whether it’s a full-time remote position, a couple of days of telecommuting per week, or a full-on pandemic keeping workers inside, working from home is only increasing in the digital era. Globally, 52% of workers spend at least 1 day a week working from home, and 4.3 million Americans work from home at least half the time. Throw in the 2020 Coronavirus global health crisis, and the number of remote workers has risen to an all-time high. This can be a way to capture the new normal, including the benefits and the challenges of working from home.

Shot List Thought Starters:

  • A home office from all ends of the spectrum, both super fancy to makeshift and disorganized
  • Unique workplaces that are in non-traditional offices, for example, cabins, hotel rooms, coffee shops, etc.
  • Telecommuting with children, pets, and/or plumbers, repairmen/women and more around
  • One spouse/partner working while the other spouse/partner is cooking/cleaning/working in the background
  • Doing chores/activities while in meetings (cooking, cleaning, organizing, working out, etc.)
  • Pitch meetings/presentations in a home/apartment setting
  • Virtual group meetings, with multiple people on the screen at once


Suggested Keywords: Working from home, telecommuting, home office, remote, workplace, virtual team, freelance, autonomy, multitasking, business

Typical Users: Technology, city planners, travel industries, governments, fitness and health companies, outdoor brands, vacation companies, lifestyle brands, news media, documentary filmmakers

Father Working From Home On Laptop As Son Plays With Toys by monkeybusinessimages
Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Do your best to cast real-looking talent with real skills, to get authentic content. Be conscious of logos and other intellectual property as well.

Casting Considerations: Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: Houses, apartments, cabins, bungalows, hotels, campers/RV’s

Young Woman Working At Desk In Home Office & Talking On Phone by hotelfoxtrot

Before You Shoot:

  • Please check what content already exists in the Pond5 marketplace
  • Think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: WFHP5BRIEF
  • Have all property and model releases filled out and submitted
  • Also, please remember, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Female Freelancer Working From Home by kasto80