Most Wanted in July
Summer is in full swing, but for creators of stock footage and photography, the shooting never stops! To help you figure out what topics to focus on, we’ve put together a list of our most common content requests for July. Recent events across the globe are a sign that the world is transforming – and our buyers, be they ad agencies, corporations or independent studios and freelancers, want to reflect these changes in their visuals. So take a look at our list of this month’s most requested themes. And please, don’t forget to use our special keywords for each topic so that we can more easily identify your content.
Black Lives Matter
USE THIS KEYWORD: BRBLACKLIVESMATTER2020
Recent events have moved the world into a sense of solidarity, engendering a huge wave of compassion and a desire for awareness and understanding. Our buyers wish to reflect support for the Black community and reflect the events that are happening not only in the US but also in the rest of the world. They are looking for both commercial and editorial content connected with the Black Lives Matter movement and the empowerment of the Black community.
Shot List Thought Starters
- Real-life events, e.g. protests, public speeches, interviews
- Successful African Americans and their achievements, e.g. athletes, freelancers, musicians, business owners
- Culture-oriented content – Hip Hop dancers, MC‘s, jazz musicians, street artists, breakdancing, street artists (graffiti murals)
- Multi-ethnic interaction
- More archival clips. In particular, if there is any content from the Tulsa race massacre of 1921
- Protest marches from current events back through history
Suggested Keywords
#blm #blacklivesmatter #blackcommunity #blackawareness #hiphopelements #hiphopdance
Target Group
Production companies, digital media platforms, news networks, non-profit organizations, ad agencies, lifestyle brands, media companies or bloggers.
LGBTQIIA+ / Pride Month
USE THIS KEYWORD: BRLGBT2020
Equal rights for the LGBT + community have recently been the subject of conversations among politicians and public alike. Even though Pride Month is June doesn‘t mean that with the stroke of July, these conversations subside. Our buyers are looking for the following themes.
Shot List Thought Starters
- Real-looking LGBTQIIA+ content (everyday lifestyle and family life in a LGBTQIIA+ environment)
- Imagery around subjects such as marriage, adoption and raising a child
- Coming out – to family, friends, on the internet, etc. with both positive and negative reactions
- Struggles the LGBTQIIA+ community has to face every day – body acceptance, self-realisation, acceptance from family, friends, classmates and society
- Editorial content connected with the LGBTQIIA+ community (Pride Parades, community events, public speeches, etc.)
- People of color in the LGBTQIIA+ community. In particular, people from the Black trans community as there’s a focus on achieving equality for trans POC
Suggested Keywords
#lgbt #lgbtpride #pridemonth #lgbtmarriage #genderidentity #non-binary #genderless #lbtqiia #comingout #transpride
Target Group
Production companies, digital media platforms, News networks, non-profit organizations, ad agencies, lifestyle brands, media companies or bloggers.
Social Distancing
USE THIS KEYWORD: BRSOCIALDISTANCING2020
Although we are witnessing the easing of coronavirus-related government restrictions, we are still far from a resolution or a vaccine. We‘re all at risk together – and our buyers are seeking content that allows them to speak to the dangers, but also to the surprising resilience of the human spirit that finds ways to connect with others under the most difficult circumstances.
Shot List Thought Starters
- Social Distancing Together – activities of groups wearing masks
- People getting tested for COVID
- Social events where government restrictions are applied – weddings, birthday parties, etc.
- Real-life experience during the coronavirus crisis – shopping, package delivery, queues of people respecting safe interpersonal distance, etc.
- Lifestyle changes – Solo activities, etc.
- Frontline workers – commercial shots of medical staff wearing face masks as well as other frontline workers wearing face masks during their shifts
- General shots of medical staff and patients in hospitals (if possible, with respirators and other COVID related medical supplies shown) that are suitable for commercial use
- The new normal of working remotely with social distancing themes. This includes Zoom meetings, working remotely while dealing with kids/pets/distractions
Suggested Keywords
#covid19 #covid #socialdistancing #coronavirus #sarscov2 #2019ncov
Target Group
Ad agencies are the primary focus for this ask.
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