August 2020 - Pond5 Contributor Portal

August 22, 2020April 19, 2021

Top Category: Diversity

*Friends having fun and spending time together, diversity group*

Once you’ve completed your work, apply a unique keyword to each item uploaded. As a result, we will be able to identify your content.
Special keyword for diversity: DIVERSITYP5BRIEF

Regardless of where you are in the world, it’s hard to ignore the politics and social issues that dominate the media industry. The demand for footage that illustrates diversity and inclusion in people only grows larger. Moreover, we hear every day from buyers who are looking for content that explicitly highlights and showcases different people from all races, religions, creeds, sexual orientation, ages, and abilities, especially those in minority or marginalized groups. Therefore, diverse content is very relevant to today, and it will likely continue to be relevant well into the future as media companies become more inclusive and diverse. In other words, if you‘re looking for ideas, what to shoot for stock, this is the right place for you!

What to Create
Top themes and scenarios in diversity

Disabled people
Transgender people
People of colour across all ethnicities and races, of all ages
Native Americans and indigenous peoples from Canada

QUICK TIPS
Make the most of your sports shoot & maximize your sales potential

Firstly, shoot people whom you know, and choose authentic models and subjects for an added benefit.
Secondly, follow what is trending in the news and, therefore, what will be relevant to our buyers.
Also, be sure to maximize safety and follow local rules about social distancing, wearing masks, and/or take other precautions if they are applied. Get your shots but be safe!

Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensure your content can be found in a wider range of searches, for example:

Inclusion/Inclusive
Marginalized
Progressive
Diverse/Diversity
Minority

Above all, always remember to tag your clips with the keyword code: DIVERSITYP5BRIEF

Best Sellers
A collection of some of the best-selling sports clips on Pond5

Top image: Friends With Diversity Background Having Fun And Spending Time Together by Kzenon

Don‘t forget to check out our other evergreen categories.

Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn an industry-leading percentage of every sale.

Start selling

August 20, 2020August 20, 2020

Music Briefs: Pop Punk, Southern Gothic and Wordless Choir

This month we’re looking for pop-punk, southern gothic and wordless choir tracks.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

Pop-punk

Roar out the gate with soaring, sugary melodies atop crunchy, careening major chord progressions coupled a galloping rhythm section to create the catchiest, most intense yet upbeat punk rock you can!

KEYWORD CODE: POPPUNKSEPT20
SUGGESTED KEYWORDS: pop punk, melodic, upbeat, distortion, punk, fast, action, skateboarding

Southern Gothic

Try mixing strains of dark Americana / country with swampy blues and haunting gospel (dressed up in macabre themes) to concoct the perfect rootsy, spooky cue, just in time for Halloween.

KEYWORD CODE: SOUTHERNGOTHICSEPT20
SUGGESTED KEYWORDS: southern, gothic, roots, blues, swamp, haunting, acoustic

Wordless Choir

The sounds of a wordless choir can evoke powerful moods ranging from the serene to the ominous and work great for all sorts of scenarios, from trailers to humorous commercials. Bonus points if you can get a children’s choir in there!

KEYWORD CODE: WORDLESSCHORUSSEPT20
SUGGESTED KEYWORDS: wordless choir, chorus, acapella, hymn, voices, monks, religious, heaven

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Muscular Topless Young Black Man Playing Guitar by StarsStudio

August 21, 2020October 26, 2020

Buyer Requests – Autumn, Wear a Mask, Indigenous People

Buyer Requests
Buyer Requests is a monthly guide to the most requested content from real clients.
Get inspired and increase the sales potential of your portfolio.

Most Wanted in September

September marks the end of summer. Leaves turn their beautiful warm colours, and soon enough we’ll be sporting hoodies, sweaters and trench coats again. September kicks off the fall buying season as people all over the world return from vacations and production starts up again. Buyers are hungry for content, so take the opportunity to check our list of the most sought after themes for September.

Autumn

USE THIS KEYWORD: BRAUTUMN2020
Falling leaves of beautiful colors, roasted chestnuts and pumpkins. As summer ends, autumn begins. Clients will be looking for the typical sort of autumn-themed content; people walking down streets lined with trees showing the colours of autumn; children playing outside in piles of leaves, however, this year, of course, the seasonal change will be different from years past. Clients will want to see autumn-themed shots with a COVID-specific look and feel. Think of the above-outlined shot examples, but with everyone in face masks, or masked small business owners sweeping fallen leaves from their doorsteps, and so on.

PRO TIP: Please be mindful of logos or brands – none of them may be visible in any clip for commercial use. Also, please have all property and model releases filled out and submitted

Shot List Thought Starters

Young couple holding hands walking through a park and looking at the changing leaves (while wearing masks)
Family sitting around a bonfire in sweaters
Group of children playing in fallen leaves (while wearing masks)
Atmospheric shots showing both sides of autumn weather – gloomy/dreary and sunlit and golden
Typical Autumn holidays and festivals (think of how COVID and social distancing might change the celebration)

Suggested Keywords

Autumn, fall, leaves, warmth, seasonal, bonfire, etc.

Target Group

Ad agencies, corporations, social media marketers

Wear A Mask!

USE THIS KEYWORD: BRWEARAMASK2020
Because COVID-19 continues to dominate our television screens and online media, the demand for videos depicting the struggles we have to face every day has not gone away. Our sales team continues to receive requests from clients of all sorts for a wider array of clips where people are wearing face masks to protect against the spread of the virus. In particular, there are a lot of inquiries coming in from ad agency clients for content showing people of all ages wearing face masks while engaging in everyday tasks. These clips will need to be suitable for commercial use.

PRO TIP: Shooting is secondary to health, so please be mindful and stay safe. Always make sure that everyone from the crew, including the cast, is healthy. Please avoid logos and other 3rd party intellectual property. Natural-looking clips for commercial use are the most valuable for buyers.

Shot List Thought Starters

Children wearing face masks while playing outside
Barbers wearing face masks while giving haircuts
Friends sharing a cocktail outdoors while wearing face masks and sitting six feet apart from one another
Everyday situations featuring wearing masks
Travelling and commuting with masks

Suggested Keywords

Mask, PPE, COVID-19, COVID, coronavirus pandemics, health, safety, public health, etc..

Target Group

Ad agencies, corporations, etc.

Indigenous People

USE THIS KEYWORD: BRINDIGENOUSPEOPLE2020
Unscripted and documentary film producers are focusing more and more on exploring the origin stories of countries’ indigenous populations. We’ve received requests, In particular, for Native Americans and Canadian Aboriginal peoples, such as First Nations, Inuit and Métis. These groups are underrepresented in society, and there is a call for more attention to be given to their stories and struggles, as well as highlighting their everyday lives. This includes model released content for our commercial clients.

Shot List Thought Starters

Native American families engaging in everyday activities
Portrait-style shots of native peoples
Native American and Canadian Aboriginal children and teens engaging in everyday activities
Holidays, celebrations, meetings, etc.
Commercially-viable shots of both traditional and modern lifestyles

Suggested Keywords

Native American, Canadian Aboriginal, Indigenous, First Nations, Origins