Top Category: Diversity

Friends having fun and spending time together, diversity group

Once you’ve completed your work, apply a unique keyword to each item uploaded. As a result, we will be able to identify your content.
Special keyword for diversity: DIVERSITYP5BRIEF

Regardless of where you are in the world, it’s hard to ignore the politics and social issues that dominate the media industry. The demand for footage that illustrates diversity and inclusion in people only grows larger. Moreover, we hear every day from buyers who are looking for content that explicitly highlights and showcases different people from all races, religions, creeds, sexual orientation, ages, and abilities, especially those in minority or marginalized groups. Therefore, diverse content is very relevant to today, and it will likely continue to be relevant well into the future as media companies become more inclusive and diverse. In other words, if you‘re looking for ideas, what to shoot for stock, this is the right place for you!

What to Create
Top themes and scenarios in diversity

  • Disabled people
  • Transgender people
  • People of colour across all ethnicities and races, of all ages
  • Native Americans and indigenous peoples from Canada

QUICK TIPS
Make the most of your sports shoot & maximize your sales potential

  • Firstly, shoot people whom you know, and choose authentic models and subjects for an added benefit.  
  • Secondly, follow what is trending in the news and, therefore, what will be relevant to our buyers.
  • Also, be sure to maximize safety and follow local rules about social distancing, wearing masks, and/or take other precautions if they are applied. Get your shots but be safe!

Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensure your content can be found in a wider range of searches, for example:

  • Inclusion/Inclusive
  • Marginalized
  • Progressive
  • Diverse/Diversity
  • Minority

Above all, always remember to tag your clips with the keyword code: DIVERSITYP5BRIEF

Best Sellers
A collection of some of the best-selling sports clips on Pond5

Bestsellers for diversity
Bestsellers for diversity

Top image: Friends With Diversity Background Having Fun And Spending Time Together by Kzenon

Don‘t forget to check out our other evergreen categories.

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Pond5 contributors set their own prices and earn an industry-leading percentage of every sale.

Start selling

Music Briefs: Pop Punk, Southern Gothic and Wordless Choir

This month we’re looking for pop-punk, southern gothic and wordless choir tracks.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Pop-punk

Roar out the gate with soaring, sugary melodies atop crunchy, careening major chord progressions coupled a galloping rhythm section to create the catchiest, most intense yet upbeat punk rock you can!

  • KEYWORD CODE: POPPUNKSEPT20
  • SUGGESTED KEYWORDS: pop punk, melodic, upbeat, distortion, punk, fast, action, skateboarding

 

Southern Gothic

Try mixing strains of dark Americana / country with swampy blues and haunting gospel (dressed up in macabre themes) to concoct the perfect rootsy, spooky cue, just in time for Halloween.

  • KEYWORD CODE: SOUTHERNGOTHICSEPT20
  • SUGGESTED KEYWORDS: southern, gothic, roots, blues, swamp, haunting, acoustic

 

Wordless Choir

The sounds of a wordless choir can evoke powerful moods ranging from the serene to the ominous and work great for all sorts of scenarios, from trailers to humorous commercials. Bonus points if you can get a children’s choir in there!

  • KEYWORD CODE: WORDLESSCHORUSSEPT20
  • SUGGESTED KEYWORDS: wordless choir, chorus, acapella, hymn, voices, monks, religious, heaven

 

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Muscular Topless Young Black Man Playing Guitar by StarsStudio

Buyer Requests – Autumn, Wear a Mask, Indigenous People

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in September

September marks the end of summer. Leaves turn their beautiful warm colours, and soon enough we’ll be sporting hoodies, sweaters and trench coats again. September kicks off the fall buying season as people all over the world return from vacations and production starts up again. Buyers are hungry for content, so take the opportunity to check our list of the most sought after themes for September.

Autumn

Autumn

USE THIS KEYWORD: BRAUTUMN2020
Falling leaves of beautiful colors, roasted chestnuts and pumpkins. As summer ends, autumn begins. Clients will be looking for the typical sort of autumn-themed content; people walking down streets lined with trees showing the colours of autumn; children playing outside in piles of leaves, however, this year, of course, the seasonal change will be different from years past. Clients will want to see autumn-themed shots with a COVID-specific look and feel. Think of the above-outlined shot examples, but with everyone in face masks, or masked small business owners sweeping fallen leaves from their doorsteps, and so on.

PRO TIP: Please be mindful of logos or brands – none of them may be visible in any clip for commercial use. Also, please have all property and model releases filled out and submitted

Shot List Thought Starters

  • Young couple holding hands walking through a park and looking at the changing leaves (while wearing masks)
  • Family sitting around a bonfire in sweaters
  • Group of children playing in fallen leaves (while wearing masks)
  • Atmospheric shots showing both sides of autumn weather – gloomy/dreary and sunlit and golden
  • Typical Autumn holidays and festivals (think of how COVID and social distancing might change the celebration)

Suggested Keywords

Autumn, fall, leaves, warmth, seasonal, bonfire, etc.

Target Group

Ad agencies, corporations, social media marketers

Wear A Mask!

Wear A Mask!

USE THIS KEYWORD: BRWEARAMASK2020
Because COVID-19 continues to dominate our television screens and online media, the demand for videos depicting the struggles we have to face every day has not gone away. Our sales team continues to receive requests from clients of all sorts for a wider array of clips where people are wearing face masks to protect against the spread of the virus. In particular, there are a lot of inquiries coming in from ad agency clients for content showing people of all ages wearing face masks while engaging in everyday tasks. These clips will need to be suitable for commercial use.

PRO TIP: Shooting is secondary to health, so please be mindful and stay safe. Always make sure that everyone from the crew, including the cast, is healthy. Please avoid logos and other 3rd party intellectual property. Natural-looking clips for commercial use are the most valuable for buyers.

Shot List Thought Starters

  • Children wearing face masks while playing outside
  • Barbers wearing face masks while giving haircuts
  • Friends sharing a cocktail outdoors while wearing face masks and sitting six feet apart from one another
  • Everyday situations featuring wearing masks
  • Travelling and commuting with masks

Suggested Keywords

Mask, PPE, COVID-19, COVID, coronavirus pandemics, health, safety, public health, etc..

Target Group

Ad agencies, corporations, etc.

Indigenous People

Indigenous People

USE THIS KEYWORD: BRINDIGENOUSPEOPLE2020
Unscripted and documentary film producers are focusing more and more on exploring the origin stories of countries’ indigenous populations. We’ve received requests, In particular, for Native Americans and Canadian Aboriginal peoples, such as First Nations, Inuit and Métis. These groups are underrepresented in society, and there is a call for more attention to be given to their stories and struggles, as well as highlighting their everyday lives. This includes model released content for our commercial clients.

Shot List Thought Starters

  • Native American families engaging in everyday activities
  • Portrait-style shots of native peoples
  • Native American and Canadian Aboriginal children and teens engaging in everyday activities
  • Holidays, celebrations, meetings, etc.
  • Commercially-viable shots of both traditional and modern lifestyles

Suggested Keywords

Native American, Canadian Aboriginal, Indigenous, First Nations, Origins

Target Group

Production companies, unscripted TV and documentary

Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn an industry-leading percentage of every sale.

Start selling

Content in the Wild: August

Peter Rabbit 2, Naked and Afraid, Fútbol y Rumba

Content in the Wild is a fresh, recurring series about you – your success, your talent and your hard work. In each instalment, we’ll reveal three high-profile projects that are using Pond5 media. All deals were facilitated through the work of the Pond5 Creative Partner Team. Stay inspired because this is where your work ends up!

  • Peter Rabbit 2: Runaway

    Peter Rabbit is a smart little long-eared troublemaker in a blue jacket that first came to life over a century ago in the famous children’s books by Beatrix Potter. Over a hundred years later, we’re witnessing Peter’s highly anticipated comeback in the form of live action / computer animated feature films.

    Peter Rabbit 2: The Runaway is an upcoming sequel to 2018‘s Peter Rabbit, with a star-studded cast featuring James Corden, Rose Byrne, David Oyelowo, Domhall Gleeson, Elizabeth Debicki, Sia and Margot Robbie! The film is scheduled to be released in the United States on January 15, 2021, by Sony Pictures Releasing under its Columbia Pictures label.

    Go to website

  • P5 Commentary

    “Sony Pictures Entertainment came to us for some character storytelling archival footage and aerials for establishing shots for this feature film. We worked with them to research the appropriate clips, while offering the correct license to accommodate their needs.”
    See more on: https://www.peterrabbit-movie.com/

    Brittany
    Pond5 Creative Partner

    Go to website

  • Go to website


  • Discovery Channel – Naked and Afraid TV Show

    Naked and Afraid is a successful American reality TV series that airs on the Discovery channel. Each episode carefully documents the lives of 2 survivalists, man and woman, who meet for the first time and must survive together in the remote and inhospitable wilderness for 21 days.

    This popular TV show has aired 11 seasons already! Do you have what it takes to survive in the wilderness?

    Go to website

  • P5 Commentary

    “Working with Renegade 83 for the past 3 years has been truly awesome. We have a great relationship with their post team and provide them with research and video file conversion for their edits. Pond5 is the primary provider of wildlife and aerial shots for Naked and Afraid. Even though the pandemic is raging through the world, it hasn’t stopped Renegade 83 from gearing up for another season that will air in the coming months. We couldn’t be more excited to help bring it to life!”
    See more on: https://go.discovery.com/tv-shows/naked-and-afraid/

    Luiz
    Pond5 Creative Partner

    Go to website

  • Go to website


  • Anuel AA, Enrique Iglesias – Fútbol y Rumba Official Video

    “Fútbol y Rumba”, translated as “Soccer and Rumba”, is a hit by Puerto Rican singer Anuel AA, featuring Enrique Iglesias. It was released on May 29, 2020. Anuel AA won the 2019 Billboard Latin Music Award for New Artist of the Year and is considered a pioneer of the Latin trap movement. Enrique Iglesias is a Spanish singer, songwriter, actor and record producer, who is regarded as the King of Latin Pop.

    We are proud to announce that Pond5 footage is featured in the official music video for this cheerful and catchy song!

    Go to website

  • P5 Commentary

    “The creative team behind the Anuel AA + Enrique Iglesias Fútbol y Rumba official video reached out in May 2020 inquiring about 4K videos, licensing and usage for music video broadcast, and the best possible pricing options. Being a fan of both recording artists, I was absolutely thrilled to work closely with the team to review and help select the footage for such a fun and uplifting music video!”

    See more on: https://www.anuelaa.com/

    Justine
    Creative Partner

    Go to website

  • Go to website

 

Featured image: Colorful Summer Sunset With Kirkjufell Mountain In Grundarfjordur Town by jojjik.

Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn
an industry-leading percentage of every sale.

Start selling