Most Wanted in September
September marks the end of summer. Leaves turn their beautiful warm colours, and soon enough we’ll be sporting hoodies, sweaters and trench coats again. September kicks off the fall buying season as people all over the world return from vacations and production starts up again. Buyers are hungry for content, so take the opportunity to check our list of the most sought after themes for September.
Autumn
USE THIS KEYWORD: BRAUTUMN2020
Falling leaves of beautiful colors, roasted chestnuts and pumpkins. As summer ends, autumn begins. Clients will be looking for the typical sort of autumn-themed content; people walking down streets lined with trees showing the colours of autumn; children playing outside in piles of leaves, however, this year, of course, the seasonal change will be different from years past. Clients will want to see autumn-themed shots with a COVID-specific look and feel. Think of the above-outlined shot examples, but with everyone in face masks, or masked small business owners sweeping fallen leaves from their doorsteps, and so on.
PRO TIP: Please be mindful of logos or brands – none of them may be visible in any clip for commercial use. Also, please have all property and model releases filled out and submitted
Shot List Thought Starters
- Young couple holding hands walking through a park and looking at the changing leaves (while wearing masks)
- Family sitting around a bonfire in sweaters
- Group of children playing in fallen leaves (while wearing masks)
- Atmospheric shots showing both sides of autumn weather – gloomy/dreary and sunlit and golden
- Typical Autumn holidays and festivals (think of how COVID and social distancing might change the celebration)
Suggested Keywords
Autumn, fall, leaves, warmth, seasonal, bonfire, etc.
Target Group
Ad agencies, corporations, social media marketers
Wear A Mask!
USE THIS KEYWORD: BRWEARAMASK2020
Because COVID-19 continues to dominate our television screens and online media, the demand for videos depicting the struggles we have to face every day has not gone away. Our sales team continues to receive requests from clients of all sorts for a wider array of clips where people are wearing face masks to protect against the spread of the virus. In particular, there are a lot of inquiries coming in from ad agency clients for content showing people of all ages wearing face masks while engaging in everyday tasks. These clips will need to be suitable for commercial use.
PRO TIP: Shooting is secondary to health, so please be mindful and stay safe. Always make sure that everyone from the crew, including the cast, is healthy. Please avoid logos and other 3rd party intellectual property. Natural-looking clips for commercial use are the most valuable for buyers.
Shot List Thought Starters
- Children wearing face masks while playing outside
- Barbers wearing face masks while giving haircuts
- Friends sharing a cocktail outdoors while wearing face masks and sitting six feet apart from one another
- Everyday situations featuring wearing masks
- Travelling and commuting with masks
Suggested Keywords
Mask, PPE, COVID-19, COVID, coronavirus pandemics, health, safety, public health, etc..
Target Group
Ad agencies, corporations, etc.
Indigenous People
USE THIS KEYWORD: BRINDIGENOUSPEOPLE2020
Unscripted and documentary film producers are focusing more and more on exploring the origin stories of countries’ indigenous populations. We’ve received requests, In particular, for Native Americans and Canadian Aboriginal peoples, such as First Nations, Inuit and Métis. These groups are underrepresented in society, and there is a call for more attention to be given to their stories and struggles, as well as highlighting their everyday lives. This includes model released content for our commercial clients.
Shot List Thought Starters
- Native American families engaging in everyday activities
- Portrait-style shots of native peoples
- Native American and Canadian Aboriginal children and teens engaging in everyday activities
- Holidays, celebrations, meetings, etc.
- Commercially-viable shots of both traditional and modern lifestyles
Suggested Keywords
Native American, Canadian Aboriginal, Indigenous, First Nations, Origins
Target Group
Production companies, unscripted TV and documentary
Your Media, Wanted Worldwide
Pond5 contributors set their own prices and earn an industry-leading percentage of every sale.