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Buyer Requests: Authentic Couples, Young and Confident, Families and Travel

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in November

Halloween spookiness has come and gone, but we’re not quite ready for the winter holidays yet. Autumn is still in full swing, so continue to enjoy those Pumpkin Spice Lattes while preparing your next production! This month we‘re looking for Authentic Couples, “Young and Confident” people and Family Travel themes!

Authentic Couples

Authentic Couples

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRAUTHENTICCOUPLES2020
Buyers would like to see representations of more authentic, less “stock-y” couples. In particular, they want a better variety of modern-looking couples; same-sex partners, young people with interesting looks like tattoos, piercings, unique hair and clothing styles, etc. Clients have also requested a larger selection of ethnicities, including mixed-race couples.

Shot List Thought Starters

  • Young modern-looking couple at home working on art projects together
  • Mixed race couple at home watching TV
  • Same-sex partners cooking dinner at home
  • Young People with interesting looks dating together
  • Diverse couples in everyday activities.

Suggested Keywords

Young, Modern, Diverse, Diversity, Mixed-race, Unique, Hipster, Artsy, LGBT, Alternative, Subculture

Target Group

Ad Agencies

Young and Confident

Young and Confident

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRYOUNGCONFIDENT2020
Buyers are looking for clips of people in their 20s to early 30s looking strong, fearless, confident and engaged in various work activities. All ethnicities, racial groups, levels of ability, etc, should be included. Commercial viability is important for these clients, so make sure to get those model releases signed!

Shot List Thought Starters

  • Man in late 20s looking confident while driving a delivery truck
  • Woman in early 30s looking calm and confident, wearing construction site uniform (wearing and not wearing a mask)
  • Man in mid-20s applying for a new job
  • Young people portrayed as managers and business owners
  • People in their mid-20s brainstorming a start-up

Suggested Keywords

Strong, Independent, Confident, Fearless, Brave, Calm, Man, Woman, 20s, 30s.

Target Group

Ad agencies and digital media companies.

Families and Travel

Families and Travel

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRFAMTRAVEL2020
Clients are looking for newer, more authentic-looking clips of families travelling together. Particularly they want to see families travelling by car or camper van. As with other requests, the more diverse the better. By this, we mean to include people of all ages, abilities, ethnicities, racial background and gender.

Shot List Thought Starters

  • Young family travelling in a car full of suitcases, kids and dogs.
  • Family travelling in the wintertime wearing hats, scarves, gloves, with gifts and a Christmas tree.
  • Dad driving camper van while Mom makes lunch for the kids
  • OR mom driving camper van while Dad makes lunch for the kids 🙂

Suggested Keywords

Travel, Family, Young, Multi-generation, Car, Van, Camper van, RV, Motorhome, Holidays

Target Group

Ad agencies

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Music Briefs: Hanukkah and Kwanzaa Music, Free Jazz and Acapella

Music Brief - Caucasian woman playing electric guitar

Music Brief - Caucasian woman playing electric guitar

New month, new music briefs. This month we’re looking for Hanukkah and Kwanzaa Music, Free Jazz and Acapella tunes.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

Also, if you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Hanukkah and Kwanzaa Music

The holiday season is almost upon us, so we’d love to showcase some new takes on traditional Hanukkah and Kwanzaa tunes.

Music Briefs - Hanukkah Music

  • KEYWORD CODE: HANUKKAHKWANZAANOV20
  • SUGGESTED KEYWORDS: Hanukkah, Chanukah, Kwanzaa, Africa, Holiday, Jewish

 

Free Jazz

We’re looking for experimental approaches to jazz improvisation that eschew traditional musical conventions. Let your fantasy hit the drums and keep being creative!

  • KEYWORD CODE: FREEJAZZNOV20
  • SUGGESTED KEYWORDS: free jazz, experimental, improvisation, abstract, fusion

 

Acapella

We’d love to hear some creative solo voice work with no musical accompaniment. Bonus points for harmonies. For example, scatting, humming and human beatboxing are highly encouraged!

  • KEYWORD CODE: ACAPELLANOV20
  • SUGGESTED KEYWORDS: Acapella, vocal, human voice, singing, solo, no instrument, beatbox

 

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Caucasian Woman Playing Electric Guitar by blendimages

Check out more Music Briefs here.

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Creative Brief: Live Streaming

Creative Brief - Vlogging

Keyword Code: LIVESTREAMP5BRIEF

This month‘s Creative Brief is about live streaming and vlogging. Live streaming is not only incredibly popular, it’s becoming one of the most important ways for people to communicate, learn, and showcase products, brands, and give presentations. With estimates showing that the online live streaming industry growing 99% between April 2019 and April 2020, it’s expected to be a $70.5 billion industry in 2021. Now that many people are working, learning, and getting their entertainment through a live broadcast on their screen in 2020, this is a great opportunity to show the “new normal” for so many of us.

 

Creative Brief – Shot List Thought Starters:

  • Over-the-shoulder shots of live virtual presentations, for example, meetings, school, video games, etc)
  • First-person perspective shots of instructors/presenters speaking to virtual audience
  • Third-person perspective shots of instructors/presenters speaking to a virtual audience
  • Shots of the computer screen with multiple viewers learning together and collaborating
  • Simulated live streaming interfaces, displays, and other on-screen animation overlays
  • People live streaming from atypical locations (on vacation, at the dentist, in church, etc)
  • Live streams of atypical events like concerts, movies, birthday parties, weddings, etc

 

Suggested Keywords: live streaming, covid19, virtual, education, technology, future, screen, computer, smartphone, entertainment

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, film studios, vloggers

Young African American Woman Make Up Blogger Streaming Live With A Smartphone by redbred

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: classrooms and other rooms inside schools and office buildings, in homes, outside, at the beach, in the car (not while driving!)

Math Teacher Doing Online Classes Live Streaming And Answering Questions… by mmmvideosbg

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: LIVESTREAMP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Professional Smiling Esport Gamer Girl Live Streaming And Plays Online Video by kjelol

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Content in the Wild: October

CDC, History Erased, If We Built It Today

Content in the Wild is a fresh, recurring series about you – your success, your talent and your hard work. In each instalment, we’ll reveal three high-profile projects that are using Pond5 media. All deals were facilitated through the work of the Pond5 Creative Partner Team. Stay inspired because this is where your work ends up!

  • Centers for Disease Control and Prevention

    For this month‘s Content in the Wild we would like to introduce you the CDC. The CDC is the US‘s national public health institute headquartered in Atlanta, Georgia. It is a United States federal agency under the Department of Health and Human Services. Its main goal is to protect public health and safety through the control and prevention of disease, injury, and disability in the US and internationally. The CDC focuses national attention on developing and applying disease control and prevention.

    “CDC works 24/7 to protect America from health, safety and security threats, both foreign and in the U.S. Whether diseases start at home or abroad, are chronic or acute, curable or preventable, human error or deliberate attack, CDC fights disease and supports communities and citizens to do the same.”

    Go to website

  • P5 Commentary

    “We are proud to be working with the Centers for Disease Control and Prevention. It has always been an added bonus to assist on projects that are positioned to make a positive impact on the world. We’ve worked with various divisions within the CDC and are working to continue to develop our network. With the need for change and awareness higher than ever, I am excited to be a part of the Pond5 team working with those who are striving to make the world a safer place.”
    See more on: https://www.cdc.gov/

    Marc S.
    Pond5 Enterprise Account Manager

    Go to website

  • Go to website


  • Science Channel – If We Built It Today

    Architecture is an important part of our culture, history and everyday life. Each era of human history has left behind impressive buildings that reflect the most advanced technologies of that particular time period. If We Built It Today is a documentary series that airs on Science Channel.

    This entertaining series examines buildings and structures such as The Great Wall of China and the Roman Colosseum and faces the challenges of their construction with help from the most advanced, modern-day technology.

    Go to website

  • P5 Commentary

    “Arcadia Entertainment has been a consistent Pond5 customer as they know exactly what they need from us, and almost exclusively source all of their B Roll and establishing shots from Pond5. We loved working on this particular series with them. Such great storytelling from this very talented production company.”
    See more on: https://www.sciencechannel.com/tv-shows/if-we-built-it-today/

    Brian P.
    Senior Creative Partner

    Go to website

  • IF WE BUILT IT TODAY: Venice

    Venice 🛶⁠the city on stilts.

    Watch a new episode of #IfWeBuiltItToday TONIGHT at 10p ET on Science Channel and on SCIgo.

    Zveřejnil(a) Science Channel dne Pátek 30. srpna 2019

    Go to website


  • History Channel – History Erased

    What would the world be like if Italy never existed? How would we fasten our clothing without the invention of the zipper? History Erased is an innovative TV Series that examines the butterfly effect of erasing the key events, individuals, ideas or inventions in mankind’s history.

    Go to website

  • P5 Commentary

    “Cream Productions is an interesting customer based in Canada as the stories they produce make for compelling subject matter and storytelling. We were glad to be a part of helping them source Pond5 content to help make this history series come to life.”

    See more on: https://www.history.ca/shows/history-erased/

    Brian P.
    Senior Creative Partner

    Go to website

  • Go to website

 

Featured image: Halloween Mystical Jack O. Pumpkin Lantern In A Foggy Forest. Spooky Halloween by newrita.

Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn
an industry-leading percentage of every sale.

Start selling

Don‘t forget to check out the other projects as well! Content in the Wild Category