Most Wanted in November
Halloween spookiness has come and gone, but we’re not quite ready for the winter holidays yet. Autumn is still in full swing, so continue to enjoy those Pumpkin Spice Lattes while preparing your next production! This month we‘re looking for Authentic Couples, “Young and Confident” people and Family Travel themes!
Authentic Couples
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRAUTHENTICCOUPLES2020
Buyers would like to see representations of more authentic, less “stock-y” couples. In particular, they want a better variety of modern-looking couples; same-sex partners, young people with interesting looks like tattoos, piercings, unique hair and clothing styles, etc. Clients have also requested a larger selection of ethnicities, including mixed-race couples.
Shot List Thought Starters
- Young modern-looking couple at home working on art projects together
- Mixed race couple at home watching TV
- Same-sex partners cooking dinner at home
- Young People with interesting looks dating together
- Diverse couples in everyday activities.
Suggested Keywords
Young, Modern, Diverse, Diversity, Mixed-race, Unique, Hipster, Artsy, LGBT, Alternative, Subculture
Target Group
Ad Agencies
Young and Confident
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRYOUNGCONFIDENT2020
Buyers are looking for clips of people in their 20s to early 30s looking strong, fearless, confident and engaged in various work activities. All ethnicities, racial groups, levels of ability, etc, should be included. Commercial viability is important for these clients, so make sure to get those model releases signed!
Shot List Thought Starters
- Man in late 20s looking confident while driving a delivery truck
- Woman in early 30s looking calm and confident, wearing construction site uniform (wearing and not wearing a mask)
- Man in mid-20s applying for a new job
- Young people portrayed as managers and business owners
- People in their mid-20s brainstorming a start-up
Suggested Keywords
Strong, Independent, Confident, Fearless, Brave, Calm, Man, Woman, 20s, 30s.
Target Group
Ad agencies and digital media companies.
Families and Travel
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRFAMTRAVEL2020
Clients are looking for newer, more authentic-looking clips of families travelling together. Particularly they want to see families travelling by car or camper van. As with other requests, the more diverse the better. By this, we mean to include people of all ages, abilities, ethnicities, racial background and gender.
Shot List Thought Starters
- Young family travelling in a car full of suitcases, kids and dogs.
- Family travelling in the wintertime wearing hats, scarves, gloves, with gifts and a Christmas tree.
- Dad driving camper van while Mom makes lunch for the kids
- OR mom driving camper van while Dad makes lunch for the kids 🙂
Suggested Keywords
Travel, Family, Young, Multi-generation, Car, Van, Camper van, RV, Motorhome, Holidays
Target Group
Ad agencies
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