Buyer Requests: Vintage Holidays, EU-Centric Lifestyle, Shopping Centres

Buyer Requests - EU-Centric Lifestyle
  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in December

Thanksgiving celebrations have wrapped up and winter is around the corner. Winter is associated not only with the magic of holidays, fairy tales and cosy moments with loved ones by the family fireplace but also with holiday shopping sprees. In fact, when it comes to the winter holidays, Americans are the world’s biggest spenders. So what does this mean for you? It’s time to start producing content for Pond5’s holiday shoppers! This month‘s Buyer Requests brings you the following themes: Vintage Holidays, EU-Centric Lifestyle and Shopping Centres.

Vintage Holidays

Vintage Holidays

What was old is new again! This year there’s lots of interest around holiday-themed content with a vintage look and feel. Think of aluminium Christmas trees, tiki-themed Christmas parties, and classic Coca-Cola Santa Claus to get you going. For further inspiration watch the 1954 American film, “White Christmas.”

Shot List Thought Starters

  • Retro Christmas Decorations
  • Vintage-Themed Christmas Party
  • Christmas in Hawaii
  • Surfer Christmas
  • Vintage Santa
  • Ugly Christmas Sweater Party

Suggested Keywords

Christmas, Vintage, Holiday, Retro, Tiki, Santa, Snow, Winter, Ugly Christmas Sweater

Target Group

Ad Agencies

EU-Centric Lifestyle

EU-Centric Lifestyle

There is an increasing amount of requests for lifestyle shots of people in the EU. Of course, there are plenty of clips on our site that fit the “lifestyle” category, but they are not necessarily easily recognizable as being in Spain, Italy, Germany, Croatia, etc. In other words, please make sure that your clips have the right European feel, especially when choosing locations for your production. Think about old-fashioned street markets, medieval landmarks, historical city centres etc..

Pro-Tip from a European Pond5er

“We Europeans really care about ecology. Many of us young people go low-waste or even zero-waste. We reflect our eco-friendly approach in our everyday lives. We love second-hand shops, sustainable fashion, hipster picnics, and prefer local fresh markets over supermarkets. Vegetarianism/veganism is gaining popularity. Things to consider while prepping your production!”

Pond5er based in Prague

Shot List Thought Starters

  • Families having dinner together (national dishes, traditional meals, think about bratwursts, Swedish meatballs, Spanish Paella, Greek Moussaka, Wiener Schnitzel, Hungarian Goulash or Czech Svickova)
  • European holidays (such as Christmas etc.)
  • Families watching television together
  • Couples shopping for groceries (also, think of diversity, such as same-sex couples, mixed-race couples etc.)
  • Children studying at home
  • Couples driving together in a European city
  • Couples riding bikes together

Suggested Keywords

Family, Couple, Kids, Children, Eating, Studying, Watching, Driving, Shopping, National Dish, Sustainable, Zero-waste, Eco-friendly, Vegetarian, Vegan

Target Group

Ad agencies and digital media companies.

Shopping Centres

Shopping Centres

There are some great shopping centre clips on the site already, but customers are looking for some fresh additions to this category. Since many shopping centres in cities around the world are emptier than usual due to Covid, perhaps the opportunity is there to get shots that may have been more difficult in the past. Of course, be safe and obey local guidelines!

Shot List Thought Starters

  • Empty shopping centre walkways (both commercial and editorial)
  • Window Displays
  • Shopping centre parking lots
  • Shopping centre holiday displays

Suggested Keywords

Mall, Shopping, Centre, Family, Kids, Shoppers, Shopaholic, Pandemics, Empty

Target Group

All customer categories

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Creative Brief: Home Fitness

Shoot Briefs - Home Fitness

Creative Brief – Special Keyword Code: HOMEFITP5BRIEF

This month‘s Creative Brief brings you Home Fitness. With winter 2020 underway in the northern hemisphere and COVID-19 restrictions being put back in place around the globe, people are once again inside. To stay fit (and sane), many are going back to working out at home, while many have simply continued their home exercise routines they started during the pandemic. Whether it’s with fitness apps (which saw a 46% increase in downloads from Q1 to Q2 2020), streaming classes, or buying fitness equipment, there are plenty of ways to highlight the surge in home fitness.


Creative Brief – Shot List Thought Starters:

  • Various angles of people working out at home and/or installing/building equipment
  • Shots of people working out during meetings, or following virtual instructors
  • People using fitness apps, watching television/tablets while exercising
  • Multi-generational family members and (safe, socially distanced) friends exercising together
  • Parents working out with kids in the same room or in the background
  • Atypical fitness equipment, inadequate/inappropriate rooms for exercising
  • POV Shots of fitness apps, wearable trackers, virtual trainers, equipment displays, etc.


Suggested Keywords: home fitness, covid19, virtual, exercise, workout, quarantine, screen, wearable, fitness tracker, training, healthy, lockdown, immune boost, strength

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, film studios, vloggers, health and wellness industry


Handsome Black Fitness Instructor Recording Sports Vlog At Home, Explaining… by FractalPictures


Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, home gyms, garages, home studios, condos

Woman Doing Sport Aerobic Exercises Online Using App On Laptop Computer… by RuslanMikaielian

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: HOMEFITP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Young Woman Is Exercising Yoga At Home. Fitness, Workout, Healthy Living… by nd3000

Content in the Wild: November

Jeffrey Epstein: Filthy Rich, Lose Somebody Music Video, Why We Hate

Content in the Wild is a fresh, recurring series about you – your success, your talent and your hard work. In each installment, we’ll reveal three high-profile projects that are using Pond5 media. All deals were facilitated through the work of the Pond5 Creative Partner Team. Stay inspired because this is where your work ends up!

  • Radical Media – Jeffrey Epstein: Filthy Rich

    Philanthropist. Businessman. Sex offender. Jeffrey Epstein moved in powerful circles and remained untouchable for a long time. Why? This four-part documentary miniseries based on the 2016 book of the same name by James Patterson tries to find the answer.

    The documentary features interviews with several survivors, along with former staff members and former police chief Michael Reiter, a key individual from the first criminal case against Epstein. Filthy Rich was released in May 2020 on Netflix.

    Go to website

  • P5 Commentary

    As is often the case with our Production clients, particularly when they are working on high profile projects, this started under the working title “Untitled Florida Project” – ultimately becoming this documentary surrounding the Jeffrey Epstein scandal. It’s always exciting to see Pond5 content being used in such impactful projects.”
    See more on:

    Jenny S.
    Pond5 Creative Partner, Enterprise Sales

    Go to website

  • Go to website

  • KYGO ft. One Republic – Lose Somebody

    Global superstar, producer and DJ Kyrre Gørvell-Dahll, or Kygo, released a music video for the single Lose Somebody, featuring the popular band OneRepublic, lots of green screen and, of course, your footage! We’re in love with its playful and quirky style! Who would expect to see Ryan and Kygo riding an ostrich in space? Not us. This music video has almost 10 million views already and we’re proud to see your work involved.

    Go to website

  • P5 Commentary

    “What’s unique about this music video is that it was filmed in the peak of the U.S. coronavirus lockdown. The artists weren’t able to film a traditional video so their team at Sony Music Entertainment reached out to license footage to complete their greenscreen format. Lose Somebody remains at the top of Kygo’s Spotify chart since June. This video is a great example of how stock footage can help creatively when filming on location faces challenges during a pandemic.”

    See more on:

    Brittany R.
    Pond5 Creative Partner

    Go to website

  • Go to website

  • Jigsaw Production – Why We Hate

    Have you ever asked yourself, what causes hatred? What is it behind the scenes that drives this visceral emotion? What are its origins? Why We Hate sets out to answer these questions in a six-part documentary television series described as “an exploration into the human condition of hatred and how we can overcome it.”

    Produced by Steven Spielberg’s Amblin Television and Alex Gibney’s Jigsaw Productions, it was released on the Discovery Channel on October 13, 2019. Pond5 artists’ footage makes up a huge part of this documentary.

    Go to website

  • P5 Commentary

    “Why We hate dives into the psychological reasons for racism, xenophobia, tribalism and other negative reactions we experience as a society. A group of Anthropologists, sociologists and psychiatrist help explain and define why we feel that way, and how we can overcome it. We are excited to see your content being used in such interesting projects like this one.”
    See more on:

    Luiz M.
    Pond5 Creative Partner

    Go to website

  • Go to website


Featured image: Autumn At Yangmingshan National Park by chokniti.

Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn
an industry-leading percentage of every sale.

Start selling

Don‘t forget to check out the other projects as well! Content in the Wild Category

Music Briefs: Rockabilly, Trip Hop and Calypso

Music Briefs - Chinese musical band performing on stage

Music Briefs - Chinese musical band performing on stage

New month, new music briefs. This month we’re looking for Rockabilly, Trip Hop and Calypso music.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

Also, if you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at



A blend of country and upbeat rhythm and blues that’s the foundation for early rock n’ roll.

  • SUGGESTED KEYWORDS: Rockabilly, 1950s, Greaser, Rock ‘n Roll, Twang


Trip Hop

Time to get chill with this downtempo fusion of electronica and hip-hop usually between 65 and 85 BPM.

Calm Dreamy Trip Hop

  • SUGGESTED KEYWORDS: Trip-hop, Downtempo, Electronica, Beats, Chill, Lounge



We’re looking to celebrate with rhythmic, syncopated and harmonic Afro-Caribbean music utilizing lots of Latin percussion.

  • SUGGESTED KEYWORDS: Calypso, Afro-Caribbean, Latin, Trinidad, summer, steel drum


Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Musical Band Performing On Stage by bluejeanimages

Check out more Music Briefs here.