Most Wanted in December
Thanksgiving celebrations have wrapped up and winter is around the corner. Winter is associated not only with the magic of holidays, fairy tales and cosy moments with loved ones by the family fireplace but also with holiday shopping sprees. In fact, when it comes to the winter holidays, Americans are the world’s biggest spenders. So what does this mean for you? It’s time to start producing content for Pond5’s holiday shoppers! This month‘s Buyer Requests brings you the following themes: Vintage Holidays, EU-Centric Lifestyle and Shopping Centres.
Vintage Holidays
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRVINTAGEHOLIDAYS2020
What was old is new again! This year there’s lots of interest around holiday-themed content with a vintage look and feel. Think of aluminium Christmas trees, tiki-themed Christmas parties, and classic Coca-Cola Santa Claus to get you going. For further inspiration watch the 1954 American film, “White Christmas.”
Shot List Thought Starters
- Retro Christmas Decorations
- Vintage-Themed Christmas Party
- Christmas in Hawaii
- Surfer Christmas
- Vintage Santa
- Ugly Christmas Sweater Party
Suggested Keywords
Christmas, Vintage, Holiday, Retro, Tiki, Santa, Snow, Winter, Ugly Christmas Sweater
Target Group
Ad Agencies
EU-Centric Lifestyle
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BREULIFESTYLE2020
There is an increasing amount of requests for lifestyle shots of people in the EU. Of course, there are plenty of clips on our site that fit the “lifestyle” category, but they are not necessarily easily recognizable as being in Spain, Italy, Germany, Croatia, etc. In other words, please make sure that your clips have the right European feel, especially when choosing locations for your production. Think about old-fashioned street markets, medieval landmarks, historical city centres etc..
Pro-Tip from a European Pond5er
“We Europeans really care about ecology. Many of us young people go low-waste or even zero-waste. We reflect our eco-friendly approach in our everyday lives. We love second-hand shops, sustainable fashion, hipster picnics, and prefer local fresh markets over supermarkets. Vegetarianism/veganism is gaining popularity. Things to consider while prepping your production!”
Simona
Pond5er based in Prague
Shot List Thought Starters
- Families having dinner together (national dishes, traditional meals, think about bratwursts, Swedish meatballs, Spanish Paella, Greek Moussaka, Wiener Schnitzel, Hungarian Goulash or Czech Svickova)
- European holidays (such as Christmas etc.)
- Families watching television together
- Couples shopping for groceries (also, think of diversity, such as same-sex couples, mixed-race couples etc.)
- Children studying at home
- Couples driving together in a European city
- Couples riding bikes together
Suggested Keywords
Family, Couple, Kids, Children, Eating, Studying, Watching, Driving, Shopping, National Dish, Sustainable, Zero-waste, Eco-friendly, Vegetarian, Vegan
Target Group
Ad agencies and digital media companies.
Shopping Centres
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRSHOPPINGCENTRES2020
There are some great shopping centre clips on the site already, but customers are looking for some fresh additions to this category. Since many shopping centres in cities around the world are emptier than usual due to Covid, perhaps the opportunity is there to get shots that may have been more difficult in the past. Of course, be safe and obey local guidelines!
Shot List Thought Starters
- Empty shopping centre walkways (both commercial and editorial)
- Window Displays
- Shopping centre parking lots
- Shopping centre holiday displays
Suggested Keywords
Mall, Shopping, Centre, Family, Kids, Shoppers, Shopaholic, Pandemics, Empty
Target Group
All customer categories
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