Buyer Requests: New Year – New Start, International Creativity Month, Arab Spring: 10th Anniversary

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in January

Welcome to 2021! As you turn over a new leaf, finish off the good food and think about your New Year’s resolutions, our buyers are also starting a new chapter in their productions and businesses. It’s out with the old, and in with the new. Let‘s enjoy the fresh beginning and make sure that 2021 will be our year! This month‘s Buyer Requests brings you the following themes:
New Year – New Start, International Creativity Month and Arab Spring: 10th Anniversary.
Please, make sure that you don’t forget to include the special keyword in your metadata, which you can find attached to the themes so we can track down your work. Moreover, please note that authentic footage is always prefered over “stocky-looking” content. In other words, keep it real!


New Year - New Start

New Year - New Start

This has been a difficult year for everyone, all over the world. A new year is always a good time to reflect and make resolutions, but with this year in particular, everyone is especially ready for a fresh start. Therefore, clients are looking for content that will help illustrate this mindset.

Shot List Thought Starters

  • Young couples standing in their backyard with gardening tools, ready to refresh their garden, for example plant trees, flowers, vegetables etc.
  • People of all ages, races, ethnicities, genders exercising and doing sports, such as yoga or basketball
  • People trying to follow New Year‘s resolutions, both successfully and unsuccessfully
  • Meditating people of all ages, races, ethnicities and genders
  • People of all ages, races, ethnicities and genders preparing healthy food and drink
  • Families spending time together instead on social media, for example, playing board games, eating, etc

Suggested Keywords

Mindful, Fresh, Couple, Garden, Yard, Wellness, Yoga, Basketball, Health, Healthy, New Year‘s Resolution, Restart,…

Target Group

Ad Agencies

International Creativity Month

International Creativity Month

Developed by professional speaker Randall Munson, January has become recognized as International Creativity Month. According to CreativePool, “Created by Randall Munson, the purpose of International Creativity Month is to find time to explore creative ways to re-energize yourself and your colleagues, family and friends. This can include creatively improving communications skills, arranging group thinking sessions or setting creative challenges.” But given the tough year, we have all had, this month can also mean creativity in the literal sense, for example, creating art, music, writing and the list goes on and on. With this great initiative in mind, we would like to give our clients a fresh take on content that shows people expressing themselves creatively. This could be everything, for instance, from painting, to graphic design, to building furniture, to sculpting. The possibilities are endless!


Firstly, always keep in mind that any artwork, such as painting, drawing, music, photos, sculptures etc. is the intellectual property of its creator. You should get a property release signed from the artist in order to get your media approved for commercial use. Secondly, please note that media depicting 3rd party intellectual property cleared for commercial greatly increases the sales potential of your portfolio.

Shot List Thought Starters

  • Young woman painting a mural on a building
  • Older men and women of all races sketching
  • Kids learning pottery
  • Shots of people creating street art (such as graffiti) for commercial use (with property release)
  • Creative cooking, culinary art
  • A teacher giving a remote short-story writing class
  • People following creative online courses, for example courses of drawing, singing or playing an instrument, such as guitar or piano
  • Young people interested in traditional embroidery
  • DIY creations of all kinds
  • Digital art – for instance, using a digital tablet, using a colour wheel etc.

Suggested Keywords

Creative, Painting, DIY, Drawing, Cooking, Sculpting, Music, Building, Designing, Graffiti, Street Art, Online Course, Embroidery, Creative writer, Painter, Drawer, Mural Art, Culinary Art, Food Styling,

Target Group

Ad agencies, digital media publishers, corporate companies

Arab Spring: 10th Anniversary

Arab Spring: 10th Anniversary

January 2021 marks the 10-year anniversary of the chaotic and often violent fight for democracy in Arab countries including Tunisia, Libya, Egypt, Yemen, Syria and Bahrain. According to the Council on Foreign Relations: “The uprisings raised hopes of a new era of democratic government in the Arab world. Those hopes were dashed. Egypt’s democratic experiment was a false dawn; by 2013 authoritarian rule had returned.” As a result, news and media clients in particular will be creating content around this political event. Our clients are looking for clips/images of young people (teens to adults in their 20s/30s) from these countries. Clips could be Editorial or Commercial, and meant to show that the fight for democracy continues with the next generation.

Shot List Thought Starters

  • Teens or young adults in Arab countries engaged in various daily activities
  • Teens and young adults in Arab countries engaged in various daily activities
  • Arab youths/young adults smiling, looking confident, hopeful
  • Editorial footage of events connected to the Arab Spring Anniversary
  • People of all ages, races and ethnicities around the world supporting the fight for democracy in Arab countries

Suggested Keywords

Arab Spring, Arabic, Egypt, Syria, Tunisia, Young, Democracy, Uprising, Teen, Young Adult, Youth

Target Group

TV/Film Production Companies, Digital News Publishers

Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn an industry-leading percentage of every sale.

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Content in the Wild: December

The Billboard Music Awards, The Social Dilemma, Joe Biden Campaign Ad

Content in the Wild is a fresh, recurring series about you – your success, your talent and your hard work. In each instalment, we’ll reveal three high-profile projects that are using Pond5 media. All deals were facilitated through the work of the Pond5 Creative Partner Team. Stay inspired because this is where your work ends up!

  • The Billboard Music Awards

    The Billboard Music Awards are given out annually by Billboard, a publication and music popularity chart covering the music business. The Billboard Music Awards show had been held annually since 1990 and the event was formerly held in December until it went dormant in 2006.

    The awards returned in 2011 and are now held annually in May. The most recent BMA winners are, for example, Billie Eilish, Post Malone or Jonas Brothers.

    Go to website

  • P5 Commentary

    ”Due to COVID-19 Award shows have been done a bit differently this year. Dick Clark Productions team reached out in order to secure aerial shots of Downtown Los Angeles to play in between commercial breaks in lieu of panning to an audience.”
    See more on:

    Brittany R.
    Pond5 Creative Partner

    Go to website

  • Go to website

  • Exposure Labs for Netflix – The Social Dilemma

    The Social Dilemma is a 2020 American film directed by Jeff Orlowski and written by Orlowski, Davis Coombe, and Vickie Curtis. It‘s an exciting combination of drama and documentary genres exploring the rise of social media and the damage it has caused to society.

    The film focuses on the exploitation of social media users for financial gain, how platforms are designed to nurture an addiction, the effect too much social media use has on mental health and the role these platforms play in spreading conspiracy theories.

    Go to website

  • P5 Commentary

    “The Social Dilemma is combining interviews with the creators of elements that we are used to using every day and dramatic re-enactment of some of the perils of social media. We learn in this documentary that our brains are being manipulated by algorithms, designed to get our attention in order to make us buy things and services. We at Pond5 are always excited to see Pond5 content being used in such impactful projects spreading awareness by talking openly about things that matter.”

    See more on:

    Pond5 Creative Partner Team

    Go to website

  • Go to website

  • Joe Biden Campaign Ad

    Joe Biden is an American politician who is the current President-elect of the United States. Previously he served as Vice President in the Obama administration from 2009 to 2017.

    During the 2020 presidential campaign, Pond5 footage was used in several of Biden’s campaign videos.

    Watch Video

  • P5 Commentary

    “During the course of the 2020 presidential election cycle, I had the opportunity to work with both producers from the Biden Campaign headquarters, as well as a number of producers from other production companies and creative edit houses that had been hired for the campaign’s advertising efforts. One project, in particular, was especially interesting, due to the fact that the majority of the clips used in the ad were sourced from Pond5. The project was for a campaign video intended for Latinx voters and the voiceover for this ad is in Spanish. ”
    See more on:

    Jenny S.
    Creative Partner, Enterprise Sales

    Watch Video

  • Watch Video


Featured image: Autumn At Yangmingshan National Park by chokniti.

Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn
an industry-leading percentage of every sale.

Start selling

Don‘t forget to check out the other projects as well! Content in the Wild Category

Music Briefs: Tuareg, Grime and Shoegaze

Music Briefs - Playing Guitar

Music Briefs - Music Briefs - Playing Guitar

New month, new music briefs. This month we’re looking for Tuareg, Grime and Shoegaze.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

Also, if you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at



Tuareg music originates in Northern Africa and is sort of a “desert blues,” utilizing violins and electric guitars to dramatic effect.

  • SUGGESTED KEYWORDS: Tuareg, desert blues, North Africa, electric guitar, African



Influenced by hip hop, dancehall and UK garage, Grime is hard-edged 140BPM EDM characterized by breakbeats.

  • SUGGESTED KEYWORDS: Grime, UK garage, Drill, Hip Hop, Breakbeat,Dancehall



Waves of delayed feedback and distortion combined with ethereal vocals and electronic elements that create oceanic-sized, introspective and emotional alternative rock.


  • SUGGESTED KEYWORDS: Shoegaze, feedback, ethereal, alternative, Brit Pop


Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Playing The Guitar by Bialasiewicz.

Check out more Music Briefs here.

Creative Brief: New Beginnings

Creative Brief – Special Keyword Code: NEWBEGSP5BRIEF

This month‘s Creative Brief brings you New Beginnings. A new year brings many new opportunities for growth. Whether that means self-improvement through fitness, through emotional or psychological well-being, or through professional achievements, the goals are endless. Joining a gym or eating more healthy food are the norm, but there are also many uncommon or outside-the-box goals where intentions can be directed. This is a great way to shine a spotlight on people making positive changes in their lives, and doing it all during a pandemic, after an extremely challenging 2020.


Creative Brief – Shot List Thought Starters:

  • People accomplishing something that’s tough, such as climbing mountains, quitting drinking, etc.
  • (POV) Shots of people throwing out junk food, turning off the TV in favor of books, etc.
  • Unique angles of people learning a new skill, hobby, or trade, or trying something brand new
  • Over the shoulder shots of people deleting social media or limiting screen use
  • Parents working out with kids in the same room or in the background
  • Atypical fitness equipment, inadequate/inappropriate rooms for exercising
  • Families spending more time together without TV or phones, such as playing board games, eating
  • Shots of calendars, to-do lists, sticky notes, or other reminders of self-improvement goals
  • Stylized sequences of someone improving over time


Suggested Keywords: self-improvement, personal growth, covid19, resolution, exercise, workout, quarantine, screen, quitting, starting, healthy, lockdown, learning, growing, goals

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, vloggers, health and wellness industry,


Close Up Of Hands As Young Boy Learns To Play Piano Having Lesson From Female by monkeybusinessimages.


Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, home gyms, garages, home studios/offices, condos

Man Scraping With A Plate A Strawberry Cake Into Garbage Bin by Trezvuy.

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: NEWBEGSP5BRIEF
  • Moreover, notice this Creative Briefs matches our most recent Buyer Requests. Feel free to add the special keyword as well: BRNEWYEAR2021
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: New Life Concept. Little Child Plant Spring Flower In Soil, New Life. Beginning by Tverdokhlib