The Billboard Music Awards, The Social Dilemma, Joe Biden Campaign Ad
Content in the Wild is a fresh, recurring series about you – your success, your talent and your hard work. In each instalment, we’ll reveal three high-profile projects that are using Pond5 media. All deals were facilitated through the work of the Pond5 Creative Partner Team. Stay inspired because this is where your work ends up!
The Billboard Music Awards
The Billboard Music Awards are given out annually by Billboard, a publication and music popularity chart covering the music business. The Billboard Music Awards show had been held annually since 1990 and the event was formerly held in December until it went dormant in 2006.
The awards returned in 2011 and are now held annually in May. The most recent BMA winners are, for example, Billie Eilish, Post Malone or Jonas Brothers.
”Due to COVID-19 Award shows have been done a bit differently this year. Dick Clark Productions team reached out in order to secure aerial shots of Downtown Los Angeles to play in between commercial breaks in lieu of panning to an audience.”
See more on: https://www.billboard.com/billboard-music-awards
Pond5 Creative Partner
Exposure Labs for Netflix – The Social Dilemma
The Social Dilemma is a 2020 American film directed by Jeff Orlowski and written by Orlowski, Davis Coombe, and Vickie Curtis. It‘s an exciting combination of drama and documentary genres exploring the rise of social media and the damage it has caused to society.
The film focuses on the exploitation of social media users for financial gain, how platforms are designed to nurture an addiction, the effect too much social media use has on mental health and the role these platforms play in spreading conspiracy theories.
“The Social Dilemma is combining interviews with the creators of elements that we are used to using every day and dramatic re-enactment of some of the perils of social media. We learn in this documentary that our brains are being manipulated by algorithms, designed to get our attention in order to make us buy things and services. We at Pond5 are always excited to see Pond5 content being used in such impactful projects spreading awareness by talking openly about things that matter.”
See more on: https://www.exposurelabs.com/
Pond5 Creative Partner Team
Joe Biden Campaign Ad
Joe Biden is an American politician who is the current President-elect of the United States. Previously he served as Vice President in the Obama administration from 2009 to 2017.
During the 2020 presidential campaign, Pond5 footage was used in several of Biden’s campaign videos.
“During the course of the 2020 presidential election cycle, I had the opportunity to work with both producers from the Biden Campaign headquarters, as well as a number of producers from other production companies and creative edit houses that had been hired for the campaign’s advertising efforts. One project, in particular, was especially interesting, due to the fact that the majority of the clips used in the ad were sourced from Pond5. The project was for a campaign video intended for Latinx voters and the voiceover for this ad is in Spanish. ”
See more on: https://www.youtube.com/watch?v=TXVTCDFJJmQ
Creative Partner, Enterprise Sales
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